Ingrid Petri has joined AEG Global Partnerships as its Vice President, AEG Global Portfolio Sales.
Petri will work out of AEG’s New York office and will dually report to Nick Baker, Chief Operating Officer, AEG Global Partnerships, as well as Andrew Klein, Managing Director, AEG Global Partnerships.
Petri will serve as a key member of AEG’s Global Partnerships’ sales team, which is responsible for driving business solutions for new partners and growing strategic relationships with companies investing across AEG’s portfolio.
She will focus on building multi-property deals with major brands that span all facets of AEG’s sports and live entertainment business, says the company.
This includes the Crypto.com Arena, L.A. LIVE, and The O2 arena, London, music festivals such as Coachella and Stagecoach Festival, sports franchises the LA Kings and LA Galaxy, as well as a wider network of live music venues.
Before joining AEG, Petri spent eight years with the National Basketball Association (NBA) as Associate Vice President of Business Development and Global Partnerships.
There, she oversaw business development and built brand partnerships for the NBA and its portfolio of leagues, including the Women’s National Basketball Association, the NBA 2K League, G League and USA Basketball.
Petri also managed business development and partnerships for the National Football League (NFL), and previously worked for NBC News Networks, Sports Illustrated Property Sales and as the Head of Sports Advertising Sales at television company DirecTV.
Petri’s appointment follows the appointment of Lara Fox to Vice President of AEG Global Partnerships, who joined the company in October 2021.
“Ingrid is both an outstanding and valuable addition to our Global Partnerships team.”
Nick Baker, said: “Ingrid is both an outstanding and valuable addition to our Global Partnerships team as she brings a deep understanding of sports and entertainment along with a proven ability to secure world-class partnerships that deliver meaningful results for brands.”
“I’m thrilled with the opportunity to join AEG.”
Ingrid Petri, added: “I’m thrilled with the opportunity to join AEG, the world’s leading sports and live entertainment company and its best-in-class leadership team.
“Its dynamic portfolio of global properties provides truly unique opportunities for partner brands to create authentic and meaningful consumer connections – in a fundamentally transforming world.
“I’m also particularly proud to join a company that’s committed to driving positive change in the world through philanthropy, sustainability, equity and inclusion.”
Together, AEG and Avex formed AEGX, a joint partnership which the companies said at the time will provide Avex with access to AEG Presents’ worldwide portfolio of venues, festivals, and global touring partnerships, to help expand the profile of its artists and brand across a global audience.Music Business Worldwide