After being acquired by SESAC Music Group in March of this year, New York-based content management, analytics, delivery and distribution tech provider AudioSalad has teamed up with Redeye Worldwide, a North Carolina-based distribution and music services company.
Under their partnership, AudioSalad will help enhance Redeye’s global digital delivery and technical services by leveraging AudioSalad’s digital delivery and analytics services, while integrating Redeye’s proprietary platforms.
With offices located in major cities such as London, Berlin, Toronto, and Sydney, Redeye provides international distribution, marketing, and label service needs for its clients.
In late 2019, Redeye bought Sweden-based music distribution company Border Music, further expanding its presence.
“We are absolutely thrilled that Redeye has entrusted AudioSalad to be a core component of their digital operations. Redeye has rightfully earned a strong reputation within the independent sector as a preeminent global music company and as their digital distribution arm continues to grow, this partnership will bolster their value proposition and technical aptitude,” said AudioSalad’s Head of Business Development, Patrick Ferrell.
“Redeye has rightfully earned a strong reputation within the independent sector as a preeminent global music company and as their digital distribution arm continues to grow, this partnership will bolster their value proposition and technical aptitude.”
Patrick Ferrell, AudioSalad
AudioSalad, founded in 2014 by Iain Catling and Deane Thomas, offers content management, analytics, delivery, and distribution solutions for the independent music sector.
With over 16 million audio and video assets under management, the company is recognized as an Apple Music Preferred Distributor and a Spotify Preferred Delivery Platform. AudioSalad also enjoys preferred technology partner status with Merlin, the global digital rights agency.
The company recently joined Nashville-headquartered music licensing/collection society SESAC, although it remained headquartered in New York under the leadership of CEO Iain Catling and CTO Deane Thomas.
Commenting on SESAC’s acquisition of AudioSalad in March, SESAC Music Group Chairman and CEO John Josephson, said: “Their passion and drive to provide the best service possible to independent labels, distributors and creators is unmatched, and we believe our partnership will support the continued growth of our multi-rights, multi-territory global rights management business.”
Most recently, Redeye’s Business Development Director, Hank Stockard said: “Redeye has been familiar with AudioSalad and their team for years. It has been exciting to watch their continued growth as a major player in the marketplace.”
“Redeye has been familiar with AudioSalad and their team for years. It has been exciting to watch their continued growth as a major player in the marketplace.”
Hank Stockard, Redeye Worldwide
“We feel strongly that AudioSalad represents the best in industry-leading digital delivery, analytics, and customer service. We are thrilled to move into a partnership with AudioSalad that will provide our labels and artists with all the tools they need to maximize their potential in the digital space,” added Stockard.
AudioSalad’s Catling also commented on the Redeye partnership, saying: “We are delighted that Redeye has selected AudioSalad to power its digital operations and strategy. We look forward to a mutually beneficial partnership for years to come.”
AudioSalad has been expanding its operations and product offerings. With Tom Deakin recently joining as the Head of EMEA, AudioSalad has strengthened its European presence.
Furthermore, the company has also launched VideoSalad, a standalone music video delivery product that complements its existing suite of services.
Music Business Worldwide