Independent artists, producers and record labels can now self-distribute their music in the immersive Dolby Atmos format to Amazon Music HD and TIDAL HiFi via AvidPlay.
AvidPlay is a DIY music distribution service from Pro Tools maker Avid, which distributes music to over 150 major platforms like Spotify, Apple Music, Amazon Music, and Tidal.
TIDAL followed Amazon Music’s lead in December 2019 by adding the immersive music format to its platform.
In May 2019, Dolby and Universal Music Group (UMG) announced that they are working together to create ‘thousands of songs transformed in Dolby Atmos from a diverse list of artists across a wide range of genres, from hip-hop, pop, and rock through jazz and classical music’.
“Avid and Dolby are helping artists transport their fans to new and exciting immersive listening experiences, while giving them the ability to easily expand their creativity, distribute their music and, most importantly, get paid for the content they produce.”
Rob D’Amico, Avid
“With a majority of today’s new music created using Avid tools, enabling any artist or label to now distribute Dolby Atmos Music is a game-changer and highlights Avid’s continued commitment to providing an end-to-end music production solution from recording to mixing to distribution,” said Rob D’Amico, Director of Product Marketing, Audio Solutions at Avid.
“Avid and Dolby are helping artists transport their fans to new and exciting immersive listening experiences, while giving them the ability to easily expand their creativity, distribute their music and, most importantly, get paid for the content they produce.”
“Through AvidPlay, any artist and label outside the major label system, regardless if they are a Multi-Platinum Grammy Award-winning performer or emerging singer-songwriter, can share their music in Dolby Atmos with the world.”
Christine Thomas, Dolby Laboratories
“Dolby Atmos Music unlocks a new level of creative expression that allows listeners to connect with their favorite songs and albums on a deeper, more immersive level,” said Christine Thomas, Senior Director of Music Partnerships, Dolby Laboratories.
“Through AvidPlay, any artist and label outside the major label system, regardless if they are a Multi-Platinum Grammy Award-winning performer or emerging singer-songwriter, can share their music in Dolby Atmos with the world.”Music Business Worldwide