Sony Music Publishing (SMP) has signed a global publishing agreement with India-based music compapny Tips Music.
Tips Music, part of entertainment firm Tips Industries Ltd., was founded in 1990 by Kumar Taurani and Ramesh Taurani.
It has released music for some of the biggest Bollywood blockbusters of the 90’s and 2000’s. It is home to many popular Bollywood artists including Alka Yagnik, Udit Narayan, Kumar Sanu, and Sonu Nigam.
The company’s catalog covers Bollywood films including Race, Taal, Pardes, Raja Hindustani, Dil Hai Tumhara, Genius, Entertainment, Phata Poster Nikla Hero, Ramaiya Vastaviaya, Prince, Khalnayak, Kismat Konnection, and many more.
Under the new deal, SMP will administer and promote Tips Music’s catalog of over 30,000 tracks and 5,500 albums spanning across 24 languages, globally.
SMP says the partnership underscores the growing demand for music from India and the opportunities it offers for collaboration and growth. The deal is expected to boost the publishing and royalty earnings of Tips Music while allowing artists to reach a broader global audience.
The deal covers the administration, synchronization, and catalogue promotion of Tips Music’s repertoire, with SMP promoting the label’s songs in international markets.
Kumar Taurani, Managing Director of Tips Industries Limited, commented on the partnership, saying: “We are thrilled to partner with Sony Music Publishing, one of the most prestigious music publishing companies in the world. This agreement is an excellent opportunity for us to expand our reach and showcase our music to a global audience.”
“We are thrilled to partner with Sony Music Publishing, one of the most prestigious music publishing companies in the world. This agreement is an excellent opportunity for us to expand our reach and showcase our music to a global audience.”
Kumar Taurani, Tips Industries LTD.
Taurani added that the deal would help to increase Tips’ publishing and royalty collection while taking India’s music to international shores, entertaining audiences around the globe.
“At Tips Music, we take pride in our extensive collection of hit Bollywood songs, making our music library one of the most comprehensive Indian music catalogs. We are committed to further fueling the growth of the Indian music industry by catering to audiences beyond borders,” Tuarani added.
“Tips have established an amazing collection of songs over their more than thirty years in this business and continue to add to this legacy globally as Indian repertoire takes its rightful place on the world stage.”
Guy Henderson, Sony Music Publishing
Guy Henderson, President, International of Sony Music Publishing, said: “It gives me great pleasure to welcome Kumar and his team at Tips to the Sony Music Publishing family.”
“Tips have established an amazing collection of songs over their more than thirty years in this business and continue to add to this legacy globally as Indian repertoire takes its rightful place on the world stage. With our global reach we look forward to working with Tips to grow both its business and that of its songwriters,” Henderson added.
Dinraj Shetty, Sony Music Publishing Director of India, said: “We at SMP are delighted to enter into partnership with Tips Music, one of the richest music catalogs of India, and to represent them across global markets.”
Sony Music Publishing is the latest multinational label to sign a worldwide publishing deal with Tips, following Warner Music’s deal with the label in October 2020. That deal saw Tips’ Hindi catalog distributed locally by Warner Music India and internationally by ADA, the global independent distribution division of Warner Music.
In December 2020, Tips signed a global licensing deal with Meta for the use of its music across the Facebook and Instagram platforms.
Music Business Worldwide