India-based record label Venus Music, acquired by Believe in 2019, rebrands as Ishtar

As reported by MBW in June, Indian music record label company Venus Music was acquired by Paris-based Distribution and services company Believe in 2019.

Now as part of this 100% acquisition, Venus Music has rebranded as Ishtar.

The 2019 acquisition covered all music rights of Venus Music.

The company’s catalog includes non-film music as well as Bollywood film music across sub-genres such as regional, pop, classical, ghazals, qawwalis, devotional and instrumental.

The first project under the newly formed moniker is by Indian playback singer Mamta Sharma best known for her tracks Munni Badnaam Hui and Fevicol Se in the film Dabangg.

Titled Mera Dil Bhi Kitna Pagal Hai, the new track was released on the Ishtar YouTube channel and digital platforms on  August 5, 2021.

Believe officially went public on June 10, debuting on the Paris Euronext this morning.

The company floated 14.35% of its equity via its IPO, raising €300 million in the process.

“This rebranding exercise represents a significant step in the company’s evolution.”

Vivek Raina, Believe India 

Vivek Raina, Managing Director, Believe India said: “This rebranding exercise represents a significant step in the company’s evolution.

“The reputation and equity built by Venus Music over the years is an asset for Believe and with this rebranding, it will evolve the service offerings through new content creation, independent artist association, promotions across television and media, music distribution and other media in India and overseas markets.

“We are also looking at leveraging the catalog to promote and support talent as well as music”.Music Business Worldwide