The partnership is designed to accelerate the growth of Bengali music and to open routes for artists, soundtracks and repertoire to reach audiences across India.
In his advisory role, Nair will provide counsel on ContentLens's go-to-market strategy across the media and entertainment industry in India and globally.
Bill Werde, Director of the Bandier Music Business Program at Syracuse University, argues that the freemium model championed by YouTube and Spotify may now be holding back growth in the world’s most populous music markets — and that it’s time for the industry to ask whether ‘free’ is still serving it…