Independent, Netherlands-based music publisher CTM has opened a Latin music division in partnership with production duo Play-N-Skillz.
CTM says that discussions with Play-N-Skillz began earlier this year “in an ambitious effort to open more offices in the main global A&R markets of the world and to stake their claim on the Latin scene”.
Music manager Steve Lobel will also play an active role in CTM LATIN, with the first signings to be announced this coming September.
Play-N-Skillz produced and co-wrote Latin hit Con Calma by Daddy Yankee & Snow, which has been streamed more than 1 billion times.
The brothers Juan ‘Play’ and Oscar ‘Skillz’ Salinas have worked with an impressive roster of superstar artists like Lil Wayne, Nicki Minaj, Katy Perry, Flo Rida, Steve Aoki, Elvis Crespo, Pitbull, David Guetta and many more.
Play-N-Sklillz have been nominated for various Grammies and won a Grammy for the single, Ridin’ by Chamillionaire and Krayzie Bone.
“I am convinced that Play-N-Skillz are the right partners to create a successful music publishing powerhouse with Latin writers on a global scale with.”
André de Raaff, CTM
CTM’s CEO André de Raaff said: “I am convinced that Play-N-Skillz are the right partners to create a successful music publishing powerhouse with Latin writers on a global scale with.
“Play-N-Skillz have the network, they know the music and their ambitions are aligned with CTM’s, which is to become the best independent music publisher in the Latin market.”
“We are very excited to take this next step in our professional musical careers as the new Creative Directors at CTM Latin Publishing.”
Juan & Oscar Salinas
Play-N-Skillz, Juan & Oscar Salinas: “We are very excited to take this next step in our professional musical careers as the new Creative Directors at CTM Latin Publishing.
“With our decade long multi-genre string of hits, our ears are not only trained, but proven to hear the next big thing and sound.
“From DJing small hole in the wall clubs to playing the biggest festivals in the world for the last 15 years, we are confident that we will be the future of worldwide songwriting, producing and now publishing!”
De Raaff founded independent publisher Imagem, which he sold to Concord for more than $500m in 2017.
In December 2018 CTM signed four new deals in the UK through CTM’s partnership with prolific UK music publisher Steve Lewis.
Pictured [Left-Right]: Oscar Salinas (Play-N-Skillz/Creative Director-CTM Latin), André de Raaff (CEO-CTM), Juan Salinas (Play-N-Skillz/Creative Director-CTM Latin), Steve Lobel and Thomas Deelder (Creative Director-CTM Los Angeles)Music Business Worldwide