Suno is set to open a merchandise store.
A storefront at shop.suno.com, spotted by MBW on Monday (September 14), carries the Suno logo above the words “Coming soon,” with a mailing list signup below it and a password gate for anyone trying to get in early.
The page is credited at the foot of the site to Fourthwall, the creator commerce platform, in a “Powered by” line.
What Suno intends to sell through the store is not yet clear.
The company has already moved into physical products once this year. In August, it opened a waitlist for Suno Vinyl, a service that presses songs made on the platform onto 12-inch records at an estimated $45 plus shipping.
That product is aimed at what users make rather than at the Suno brand itself, and is pitched with the line: “Some songs deserve more than a stream.”
MBW contacted Suno for comment on the new merch platform; a spokesperson said it didn’t have details to share on the project at this time.
Fourthwall was founded in 2019 and is headquartered in Los Angeles.
It raised $17 million in 2021 from investors including Lightspeed Venture Partners, Initialized Capital, and Alexis Ohanian‘s Seven Seven Six.
Lightspeed has been an investor in Suno since 2024, and participated in the firm’s $400 million Series D earlier this year.
Fourthwall sells itself as “One platform for premium products and branded shops,” and says it is trusted by more than 500,000 creators and companies.
Its catalog runs to more than 200 items, covering apparel, hats, drinkware, posters, stickers, notebooks, blankets, and candles.
Fourthwall operates as what it calls the “Merchant of Record,” handling payment processing and sales tax registration on a client’s behalf.
The platform built its business on individual creators, and still fronts its site with the likes of MKBHD and freestyle rapper Harry Mack.
It also runs stores for brands. Fourthwall showcases merchandise shops it hosts for New York Magazine, Vox, Eater, memory card maker SanDisk, prediction market Kalshi, newsletter platform beehiiv, and the Smithsonian.
The merch storefront surfaces days after Suno switched on its licensed v6 models.
Those launched globally on Wednesday (September 9), built with Warner Music Group, BMG, and Believe. Every model the company previously ran was retired the same day.
The generation comprises three models: v6 and v6-wild for Pro and Premier subscribers, and v6-mini for everyone.
It arrived six days after new download caps took effect on September 3, limiting Pro subscribers to 20 songs a month and Premier subscribers to 60.
Premier subscribers can keep downloading from Suno Studio, the company’s production suite, without limit.
MBW raised the prospect of Suno moving into merchandise in November 2025 – after the firm inked an agreement with Warner Music Group and, as part of that deal, acquired Songkick.
Suno has since put the Songkick assets to work, taking control of the platform’s user data at the end of April and advertising for a General Manager to wire its live music data into its creation tools.
Suno continues to fight copyright claims in the US, Canada, and Europe.
UMG and Sony Music Entertainment remain plaintiffs in the RIAA-coordinated case filed in Boston in June 2024, which alleges copyright infringement in the training of Suno‘s earlier models.
The labels filed an amended complaint on August 25, adding a claim that Suno bypassed YouTube‘s anti-downloading technology.
Suno, in its answer, admitted that “audio data was obtained from YouTube for use as training data using YT-DLP,” but challenged whether the labels have standing to bring the claim. Fact discovery closes on September 30.
The AI company lost a copyright case to GEMA at the Munich Regional Court on July 31, and was ordered to disclose revenue and pay damages that have yet to be set.
That first-instance judgment is not final, and Suno says it is weighing an appeal.
Meanwhile, Denmark’s Koda sued Suno in Copenhagen in November 2025, while Canada’s SOCAN filed a claim in the Federal Court of Canada on September 2.
Round Hill Music sued Suno and data-scraping firm Bright Data on August 17, seeking damages the publisher says could approach or exceed USD $1 billion.
Suno raised more than $400 million in June at a $5.4 billion valuation, and says more than 100 million people have used its platform to date.Music Business Worldwide
