Imagem hires Sara Lord as Global Head of Creative Services

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Independent publisher Imagem has appointed Sara Lord as Global Head Of Creative Services – a role in which she will oversee sync and market copyrights across Imagem Music, Boosey & Hawkes and Rodgers & Hammerstein.

Lord, who takes up the position at the beginning of April, will report to Imagem UK CEO, John Minch and will be based in London.

Previously a prominent figure in UK artist management and other areas, her success stories have included Toploader, as well as guiding the careers of artists such as Tom Baxter and Reef.

Most recently Lord has worked with producer Eddy Atlantis, the band C.Macleod and film composer Nico Casal.

She has also enjoyed success in the world of music supervision and sync.

Sara Lord commented, “As a manager, I have worked with Imagem over the years and what always struck me was the way they put writers and artists first, always looking for extra value and always in it for the long haul.

“Sara’s new role will be about non-traditional ways to exploit our diverse catalogue on a global basis.”

John Minch, Imagem

“It’s an absolute privilege to be joining the company at this exciting moment. The sync team have always led the pack when it comes to creative solutions which work for all and I look forward to bringing some new ideas and concepts into the mix.”

John Minch, CEO of Imagem UK commented, “Sara’s new role will be about non-traditional ways to exploit our diverse catalogue on a global basis.

“We’ll look at partnerships with brands, with advertisers, in film, in fact in any new way we can use our music, bringing further value and shining light across our copyrights in pop, musicals, classical and standards.”

Imagem’s previous creative boss, Natasha Baldwin, left the company to join Universal Music Group in December.

Imagem Creative Services have been behind some of the biggest syncs of the last year with key TV spots including Macmillan, Thomson Holidays, Paddy Power and Sainsburys. and songs in films such as La La Land and Manchester By The Sea.

The Imagem Music Group has offices in New York, Los Angeles, London, Berlin, Brussels and Amsterdam.

[Pictured: John Minch and Sara Lord]Music Business Worldwide

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