Reservoir has signed successful Hip-Hop producer Trevon Campbell, aka XL, to a worldwide publishing deal.
The deal includes XL’s entire catalogue including, 2x Platinum hit “T-Shirt” performed by Migos, as well as future works.
“One of the main reasons I chose to partner with Reservoir is their professionalism and hands-on support from experienced music industry vets including Faith Newman and Donna Caseine,” said XL.
“I’m excited, ready for what the future holds, and happy to be a part of the Reservoir family.”
XL’s first hit, “You,” a collaboration with R&B Singer Oshea, was a breakout hit on Pandora, racking up over 16 million streams.
He has since collaborated with the likes of Future, Li Uzi Vert, 21 Savage, Young Dolph, K Camp, Zaytoven, DJ Spinz, and Beat Billionaire.
“XL has such a fresh and unique sound and I knew I wanted to work with him when I first heard ‘T-Shirt’.”
Faith Newman, Reservoir
In addition, XL has launched collaborative YouTube show Trench Cook Up, where he shows the process of building a beat from start to finish with with “T-Shirt” co-producers Nard and B.
Most recently, XL produced “Space” performed by TK Kravitz featuring Sexton, which has been steadily on the rise at U.S. Rhythmic radio since its debut in June.
“XL has such a fresh and unique sound and I knew I wanted to work with him when I first heard ‘T-Shirt,’” says Reservoir SVP of A&R and Catalog Development Faith Newman.
“He’s another great talent to come out of the Atlanta music scene, alongside Reservoir writers 2 Chainz and Migos’ Offset and Takeoff.
“I foresee big things happening for him and I can’t wait to hear what he comes up with next.”Music Business Worldwide