High-fidelity subscription music streaming service Qobuz has developed what it calls a proprietary AI detection system to identify artificial intelligence-generated tracks across its catalog.
Qobuz said in a recent blog post that it will start tagging these tracks “to protect artists and listeners from AI-generated content.”
The French company follows Deezer, another France-based streaming platform, which has already made AI labels publicly visible to users.
Last year, Deezer filed two patents for an AI detection tool, which it said can discover “fully AI-generated tracks.” Deezer has since published periodic updates on how many tracks the tool has flagged.
Over a month ago, Deezer said it was now receiving over 60,000 fully AI-generated tracks every day, and is moving to license its AI detection tool to the wider music industry.
For Qobuz, its detection tool has already started scanning both new uploads and existing catalog titles for content it classifies as AI-generated.
Tags will appear across Qobuz’s applications in the coming months, the company said.
“Qobuz already employs tools to detect fraudulent uploads and will continue to develop and refine these systems as technological and regulatory developments evolve.”
Beyond labeling, Qobuz said it is removing AI-generated tracks that appear to have been uploaded fraudulently, including those found to be impersonating artists or manipulating streaming activity.
They will also be excluded from reports and royalty calculations.
Georges Fornay, Deputy CEO of Qobuz, said: “The hyperinflation of AI-generated content is creating distrust across the music industry. At Qobuz, music discovery remains guided by human passion, not algorithms optimized for volume. These new measures reinforce our commitment to guaranteeing fair artists’ visibility and compensation, giving listeners confidence that humans remain in control.”
“The hyperinflation of AI-generated content is creating distrust across the music industry. At Qobuz, music discovery remains guided by human passion, not algorithms optimized for volume.”
Georges Fornay, Qobuz
The new tool builds on Qobuz’s so called AI Charter, published recently, which establishes “how we use AI, where we draw our lines, and what commitments we make to our users and teams.”
Qobuz said: “AI can be a value amplifier, never a substitute for human judgment. The heart of Qobuz is and will remain human: editorial curation, music expertise, content creation.”
Qobuz says it reconizes the growing challenge of AI-generated content. Citing a 2024 study by CISAC, Qobuz noted that music creators could lose roughly GBP €10 billion ($13.4 billion) over five years by 2028 due to AI-generated content, which is equivalent to about 24% of their revenues.
The same study projected that generative AI in music would generate around €4 billion ($5.4m) annually from unlicensed use of creators’ work.
