Sachdev takes over from Teresa Robson-Capps, and will run a board that is made up of three PPL and three PRS for Music Directors.
Sachdev will work closely with the two parent companies, as well as Andrea Gray, PPL PRS Ltd Managing Director.
PPL PRS Ltd was set up in 2018 to help streamline the licensing of music when it is used in public premises, such as in bars, restaurants, shops and offices, as well as music venues and festivals.
Alongside her new role, Sachdev is currently Chair of Loughborough Building Society, and REMCO and Non-Executive Director at Wilmington Plc.
She has previously held non-executive director roles at McKay Securities Plc and Communisis PLC, and was a Trustee at Leicester University Student Union Education Services.
PPL recently reported revenues of £252.8 million ($347.7m) for 2021, up 12%, or £27.1m ($37.27m) YoY.
The company’s results for 2021 marked its second highest annual revenue total, after collecting £271.8m in 2019.
“Helen joins at this opportune time.”
Peter Leathem, PPL
Peter Leathem, Chief Executive Officer at PPL, said: “After a difficult two years of pandemic-impacted business operations, our licensees are busy getting back on their feet, with the music they use often a crucial component of their business.
“Helen joins at this opportune time, as we look to help license these businesses as efficiently as possible to give them access to the amazing music repertoire that we represent.
“Thank you to Teresa Robson-Capps for your time as Chair and welcome Helen – we look forward to working with you for the benefit of music creators and licensees all around the UK.”
“I thank Teresa for her significant contribution in realising the potential of PPL PRS Ltd.”
Andrea Czapary Martin, PRS for Music
Andrea Czapary Martin, Chief Executive Officer at PRS for Music, said: “Since its launch in 2018, PPL PRS Ltd has delivered very visible benefits to members and customers and is an example of the UK leading the way in providing innovative licensing solutions.
“I thank Teresa for her significant contribution in realising the potential of PPL PRS Ltd and welcome Helen, whose wealth of expertise and experience will help drive the organisation into the future.”
“Helen will be a great addition to the team at PPL PRS Ltd.”
Andrea Gray, PPL PRS Ltd
Andrea Gray, Managing Director at PPL PRS Ltd, added: “Helen will be a great addition to the team at PPL PRS Ltd, bringing a wealth of experience which will help us to continue to develop and grow the business.
“We welcome Helen and I look forward to working with her.”
“I feel very privileged to take on this role.”
Helen Sachdev, PPL PRS Ltd
Helen Sachdev, Chair of PPL PRS Ltd, said: “I feel very privileged to take on this role.
“PPL PRS Ltd plays such a critical part in enabling businesses to easily access wonderful music, whilst ensuring our very talented music creators and rightsholders are recognised and rewarded for providing it.”Music Business Worldwide