Heidi Jacob appointed Promotions Director at Universal’s 0207 Def Jam

Photo Credit: Olivia Rose

London-based frontline Universal Music UK label 0207 Def Jam has appointment Heidi Jacob as Promotions Director.

With 14 years’ experience in a broad range of industry roles, Jacob is the latest of senior hires made by 0207 Def Jam following the appointments of Amy Tettey (managing director), Jacqueline Eyewe (marketing director), Char Grant (A&R director) and Wretch 32 who recently came on board as Creative Director at the label.

Twin brothers Alec and Alex Boateng were officially unveiled as co-Presidents of the newly-launched 0207 Def Jam in November 2020.

On November 30, the label announced superstar British rapper Stormzy as its first major signing.

Jacob most recently spent four years at Island Records after joining the label in 2016 as senior national radio manager.

At Island she was promoted to Executive National and Urban Radio Manager in 2018 and worked on campaigns for artists including Ariana Grande, Drake, Mary J Blige and Sean Paul, plus successful British acts including Big Shaq and Bugzy Malone.

Jacob started her career in Decca’s classics and jazz department in 2006, working as an A&R assistant before moving into the promotions team, where she progressed to radio promotions executive, working across a variety of genres within the label.

She then moved across to Warner Bros Records in 2011, where she worked her way up to the role of National Radio Manager, working with artists such as Jason Derulo, Dua Lipa, Michael Bublé and Lianne La Havas.

“I grew up listening to Def Jam compilation CDs, so this really is a dream come true.”

Heidi Jacob 

Heidi Jacob said “I grew up listening to Def Jam compilation CDs, so this really is a dream come true. I’m absolutely thrilled to be part of the 0207 Def Jam team, heading up and building the promotions team.

“Working with Alex and Alec is an honour, they have key roots and relationships that can’t be matched, and the team is exceptional.

“I’m looking forward to delivering for the art and artists whilst also exploring and building new ways of strategising promotional campaigns to fit in the ever-evolving musical landscape.”

“She’s going to be an exceptional leader.”

Alex Boateng, 0207 

0207 Def Jam co-President Alex Boateng, added: “So proud to add to 0207 Def Jam one of the most tenacious, loyal, focused, talented, diligent people I’ve worked with.

“In my time working alongside Heidi, she grew in those qualities whilst adding even more cultural awareness and a professional curiosity to keep growing and learning, which fits perfectly with us and the rest of the team, in order to provide continued opportunities to ensure the art we’re lucky to work with reaches even more people in the right way.

“She’s going to be an exceptional leader.”

 Music Business Worldwide

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