Guvera officially acquires Blinkbox

Australian streaming platform Guvera has acquired Blinkbox Music from Tesco in a deal understood to be worth close to £4m.

Formerly WE7 and rebranded following its purchase by Tesco, Blinkbox Music boasts 2.5 million app registered users and serving around 100 million streams a month.

Guvera, which offers both free and paid-for tiers, has licensing deals with major labels including the Universal Music Group, Warner and Sony. It is currently available in 20 markets worldwide.

Read MBW’s in-depth look at Guvera’s history through here.

In March 2014 Guvera became Chinese manufacturer Lenovo’s worldwide music partner and the service was pre-installed into the company’s handsets, creating a possible market spanning 160 countries.

Michael de Vere, Guvera’s Global Chief Operating Officer, commented: “The acquisition of Blinkbox Music is an important new chapter in the Guvera story, adding significant firepower to our product – both in terms of technical expertise and an established and loyal audience in the UK.”

Phil Quartararo, Chief Content Officer and President of Guvera USA, added: “Looking broadly at where great technology is coming from, London is firmly the place to be. It certainly feels like it’s becoming the Silicon Valley for music streaming.”Music Business Worldwide

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