Gülce Özyeşilpınar has been promoted into an expanded role, combining her existing responsibilities as General Manager of Warner Music Turkey, with the newly created position of VP, Marketing, Eastern Mediterranean.
Özyeşilpınar will take on responsibility for marketing across Cyprus, Greece and Israel.
She will continue to be based in Istanbul, and report directly to Alfonso Perez-Soto, Warner Music’s President of Emerging Markets, who took on the role in March 2021.
Özyeşilpınar has served as General Manager of Warner Music Turkey since 2020, working to support the domestic and international careers of artists such as Aleyna Tilki.
Tilki and Görgülü have 800,000 and 2.3 million monthly listeners respectively on Spotify alone.
Özyeşilpınar has also been behind campaigns for Warner Music artists in Turkey with artists such as Ashnikko, Ava Max, Cardi B, Ckay, David Guetta, Dua Lipa and Masked Wolf.
Özyeşilpınar began her industry in 2010, working as a Product Assistant for local independent label Pasaj Music, before moving to Sony Music as a Digital Marketing Manager.
She also built the digital music marketing agency Witch Brew Works, leading a team to create and roll out music marketing and digital account management services for international labels and artists.
“Unifying a new region and taking on new responsibilities across the Eastern Mediterranean is a real privilege.”
Gülce Özyeşilpınar, said: “Unifying a new region and taking on new responsibilities across the Eastern Mediterranean is a real privilege and full of opportunity.
“These countries have unique voices and potential, there’s so much untapped talent to be discovered across our Emerging Markets network and this elevated role will enable me to take on this new challenge.
“We are proud to turn our Istanbul office into a headquarters for this region with unique legacy, we’ll take this opportunity empower our artists and grow the market.”
“I can’t wait to see what [Perez-Soto] achieves across our new Eastern Mediterranean network.”
Alfonso Perez-Soto, added: “It’s with great pleasure that we can announce this well-deserved promotion for Gülce.
“She’s done a first-class job in breaking both our international artists locally and local acts internationally.
“In her expanded role, she’ll be utilising her expertise to unify our marketing strategies and provide scale and integration in these untapped markets.
“I can’t wait to see what she achieves across our new Eastern Mediterranean network.”Music Business Worldwide