Symphonic Distribution has promoted Guji Lorenzana to Director, A&R and Client Development, APAC, as the company expands its operations and roster across the Asia-Pacific region.
As part of the expansion, Symphonic has also appointed Arie Legowo as A&R Client Development Lead, Indonesia, and Abegail Ungab as Senior Manager, Content, UGC & Rights Management, APAC. Both will report to Lorenzana.
Symphonic said Lorenzana will now oversee regional A&R strategy, client development and team growth across Southeast Asia, East Asia, South Asia and Australia.
The Los Angeles-based exec previously served as the company’s first Territory Manager, A&R and Client Development, APAC, a role he assumed in 2024.
“Bringing these regional experts on board will fast-track our mission to empower independent artists and labels across the Asia-Pacific region, and we’re already off to a great start.”
Guji Lorenzana, Symphonic Distribution
According to the company, Lorenzana has led a number of label and artist signings in the region while building out Symphonic’s dedicated APAC team.
Recent additions to the distributor’s roster include Philippines-based DYNA Music, the oldest music catalog in the Philippines, and Underdog Music; Taiwan’s Kafka by the Sea; Hong Kong artist-producer XTIE; Indonesia’s Werdi Media and artist SIVIA; Australia’s Hitmakers Entertainment; Korea’s ABYSS Company; and India’s Sagarika Music.
Legowo joins Symphonic with over 20 years of experience across the music, creative and business development sectors. He previously held senior roles at Warner Music Indonesia and The Orchard, where he served as Country Head for Indonesia.
Ungab has more than a decade of experience across content strategy, rights management, monetization and channel growth. She most recently worked at Ingrooves Music Group as Senior Manager, Video Strategy, APAC.
About the appointments, Lorenzana said: “Symphonic’s presence in APAC has skyrocketed over the past two years, and we have plans to continue expanding even further.
“Bringing these regional experts on board will fast-track our mission to empower independent artists and labels across the Asia-Pacific region, and we’re already off to a great start.”
Among the company’s recent artist additions in Asia are Philippine artists Renee Dominique, Kiana V and Jim Paredes; Nepalese rapper Laure; South Korean singer J.Fla; and Vietnamese pop artist SUNI.
Dominique previously collaborated with Jason Mraz on “Could I Love You Any More.” Kiana V is the daughter of OPM icon Gary Valenciano, while Paredes is best known as a founding member of the Filipino group APO Hiking Society.
Laure has appeared as a judge on the television series Himalaya Roadies and has collaborated with artists including Diplo and MØ.
J.Fla rose to global prominence through her English-language YouTube covers, which have generated hundreds of millions of views, while SUNI is known for the track “Cứ Chill Thôi,” which has surpassed 43 million streams on Spotify.
Additional recent signings include homegrown自家种 (China), The Upside Down (China), Terno Recordings (Philippines), Vale Music (India), and Fire and Ice Music (Philippines).
“The APAC team has been thriving under Guji’s leadership, and our new hires will undoubtedly continue to make a big impact across the region with their strong knowledge of local artists who are ready for a worldwide push.”
Ed Poston, Head of A&R at Symphonic
“These artists and labels are all great additions to our roster with many more in the works,” said Ed Poston, Head of A&R at Symphonic.
“The APAC team has been thriving under Guji’s leadership, and our new hires will undoubtedly continue to make a big impact across the region with their strong knowledge of local artists who are ready for a worldwide push.”
Founded in 2006 by producer Jorge Brea, Symphonic operates a distribution and rights management platform serving independent labels, managers and artists.
Last year, the company hired a team of A&R Client Development Leads to expand its presence in Europe and expanded its presence in Puerto Rico through a partnership with recently formed indie label High Ground Music (HGM), alongside the appointment of Victor Roque as Senior Director, A&R and Client Development for Latin America.
In November 2025, direct-to-fan platform EVEN struck a deal with Symphonic Distribution to bring “sell-before-streaming” storefronts to Symphonic creators.Music Business Worldwide