Fresh from inking a multi-year distribution and marketing agreement with TikTok, Believe has announced today (September 24) that it’s hired Guillaume Quelet as its new Global Licensing Director.
Guillaume will be based in Paris and will report to Gideon Mountford, Head of Digital Retail for the Group.
Prior to joining Believe, Quelet worked with Sony Music Entertainment in New York, where he was Senior Director of Global Business Development and Digital Strategy.
He was responsible for growing Sony Music Entertainment’s digital music distribution business and revenues by negotiating global and multi-territorial catalog license deals.
He has also held senior positions at Warner Music and V2 Records.
Believe, which generated around $700m in digital revenues last year, employs over 1,200 people in more than 45 countries.
The owner of DIY upload service TuneCore, Believe estimates that it distributes more than a third of the globe’s digital music in volume terms.
The new role will see Quelet lead the licensing discussions for Believe and TuneCore with the existing established players in the digital space and will identify and work with early-stage platforms and services which, Believe states :encompass our values and criteria”.
“We look forward to having his expertise contribute to our mission to develop artists and labels at all stages of their careers.”
Gideon Mountford, Believe
Gideon Mountford, Head of Digital Retail, stated: “We are glad to welcome Guillaume to the Digital Retail Team.
“He brings a wealth of experience and knowledge from his previous roles, and we look forward to having his expertise contribute to our mission to develop artists and labels at all stages of their careers, in all local countries around the world, with Respect, Expertise, Fairness and Transparency.”
“It is an exciting time to be joining Believe Group, as the company accelerates growth and proves every day our model provides labels and artists with the best level of service.”
Guillaume Quelet added: “It is an exciting time to be joining Believe Group, as the company accelerates growth and proves every day our model provides labels and artists with the best level of service.
“I look forward to working with Gideon and our global leadership to strengthen our deal making efforts and contribute to the next phase of innovative music partnerships.”
Music Business Worldwide