Google Play Music named official partner of BRIT Awards 2016

13 Trophy designs

Google Play Music has renewed its partnership as the official download and streaming Partner of The BRIT Awards with MasterCard for the second year running.

Viewers of the globally watched show, which takes place on Wednesday 24th February 2016, will be able to download and stream the audio of live performances on the night, shortly after they take place in real-time.

Downloads will be free of charge, with Google Play Music picking up the cost and donating to The BRIT Trust and music therapy charity Nordoff Robbins.

Proceeds will directly support the valuable work Nordoff Robbins does in delivering thousands of sessions per year to people with a range of challenges in care homes, day centres, hospitals, schools and its own dedicated centres.

Last year, BRITs audio partner Google Play Music made a donation of over £250,000 to charity partners including War Child and The BRITs Trust in respect of the free-to-consumer downloads and streams of The BRITs live performances.

The donation exceeded all previous BRIT Award charitable records with the amount raised.

“as the uk’s most prestigious music event, and one that is getting increasing global recognition, we are very proud to be continuing this partnership.”

Azi eftekhari, Google Play Music

Geoff Taylor, Chief Executive of BRIT Awards and the BPI, said: “We are delighted to have Google Play Music on board again following the massive success of last year’s activity, which was great news not just for fans of the Awards who were able to download or stream audio of their favourite live performances, but did so much to raise much-needed funds and profile for War Child and The BRIT Trust.”

“We are hoping for even greater digital engagement this year to raise an even larger sum for this year’s nominated charity Nordoff Robbins in this, their 40th anniversary year. The money raised will make a huge difference to their music therapy programme alongside the musiceducation work of the BRIT Trust .”

Azi Eftekhari, Head of EMEA Music Partner Management at Google Play Music commented: “We are thrilled to once again be the official download and streaming partner for The BRIT Awards 2016. As the UK’s most prestigious music event, and one that is getting increasing global recognition, we are very proud to be continuing this partnership.

“Thanks to the generosity of the artists, managers, labels and publishers who participated, we broke records with our donations to War Child and the BRIT Trust last year.  Our goal will be to go even further this year.”

Jo Carter, Director of Fundraising and Communications at Nordoff Robbins commented: “We are delighted that the BPI has chosen us as their official charity partner for this year’s BRIT Awards.

“It is arguably the main highlight of the musical calendar in the UK and the fact that they’re donating proceeds from downloads of what are always such epic performances on the night, provides a huge opportunity for crucial funds to be raised for Nordoff Robbins, which will enable us to reach even more vulnerable and isolated people and deliver musictherapy to those who desperately need our support”.Music Business Worldwide

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