Google mulling SoundCloud buyout, say whispers – as Sony and Universal’s stakes are revealed

984 shares

After Spotify spurned the chance to acquire SoundCloud, some assumed the end was nigh for the loss-making streaming platform.

High-level rumors are now beginning to bubble, however, that Google is very interested in snapping up the Berlin-based company – which boasts more than 175m users around the world.

SoundCloud was reportedly hoping to sell for $1bn to Spotify in the second half of 2016.

It’s the same price tag that put off Twitter (now a SC investor) from buying the firm in 2014 – and, lo, it ended up pushing away Daniel Ek’s company too.

(Ek reportedly plumped to spend Spotify’s $1bn convertible debt raise on international expansion and shoring up his business for an IPO attempt later this year.)

More realistically, music biz insiders tell MBW, SoundCloud could now be acquired for somewhere closer to $500m – and Google is said to be the current favorite.

(Interesting sidenote: SoundCloud hired former Google exec Holly Lim as its first ever CFO in September last year – namely to “maintain SoundCloud’s financial health and capitalise on new opportunities for growth”. Hmm.)


If a sale to Google happens, all three major labels will get a windfall.

MBW has dug through SoundCloud’s latest financial filing and can confirm Universal, Sony and Warner all own stakes in the business.

A Confirmation Statement filed at the UK’s Companies House on December 21 (read it here) reveals that SoundCloud Ltd is comprised of 4,676,273 shares – 355,351 of which are categorized as ‘Ordinary Class A’.

(Also included in the total are 678,333 Series A shares; 818,195 Series B shares; 341,846 Series C shares; 42,074 Series C-1 shares; 463,546 Series D shares and 724,459 Series E shares.)

Music business interest is led by Universal Music Leisure Ltd, which owns 191,472 Ordinary Class A shares, plus 2 Series D shares.

Sony Music Entertainment owns slightly fewer shares, controlling 134,056 Ordinary Class A shares, plus 2 Series D shares.

Warner Music Inc, meanwhile, owns just 29,823 Ordinary Class A shares.

However, WMG – the first major music company to license SoundCloud back in 2014 – also owns 32,755 Series D shares.


A rough approximation (not taking into account individual value of shares – which are likely to increase these stakes slightly) gives Universal a 4% holding in the company, with Sony on 3% and Warner on somewhere between 1% and 2%.

If SoundCloud was sold for $500m, the majors would therefore get a cut of around $45m between them.

These share percentages are likely to have been diluted as SoundCloud has taken on more investment since agreeing to apportion Universal and Sony equity as part of global licensing deals in 2016.


If SoundCloud does sell to Google, it could be the beginning of a major shake-up in music streaming land in 2017.

As previously covered, Pandora is looking odds-on to get swallowed up by Sirius XM in the coming months.

A tell-tale sign: investment fund UBS Asset Management raised its ownership stake in Pandora by 7.1% in Q3 2016 to 195,983 shares – currently worth $2.5m – a new SEC filing has revealed.

That came after BlackRock Advisors LLC increased its position in Pandora by 1.9% in the second quarter.

BlackRock now owns 1,014,741 shares of Pandora stock – currently valued at $12.85m – after buying an additional 19,044 shares during Q2 2016.

SoundCloud and Pandora to sell, while Spotify finally launches towards an IPO?

Another busy year ahead, folks…Music Business Worldwide

Related Posts

  • 0v3rkill

    I prefer reverbnation cause it doesn’t have a limit of how many songs you can upload and you can sale your music and also give it away for free. you can only give it for free in soundcloud and you have an upload limit.

    • JMS

      A Pro user can upload a total of 360 minutes (6 hours) and a Pro Unlimited user has no upload limit at all.

    • sleepd

      I prefer Bandcamp because, unlike reverbnation, I am not forced to upload low quality MP3s and I can assign any kind of value that I want to a track for sale. All sales are processed immediately through my PayPal account, and I receive over 90% of the funds. Additionally, Bandcamp allows me to sell my entire discography at a special price and bundle hidden tracks. But Soundcloud isn’t too bad. For $6/mth, you can showcase 360 minutes of music, and link to a sales service like Bandcamp or iTunes if you use them. Their interface is superior to reverbnation and they don’t try to upsell you constantly on all kinds of add-on services that are worthless (Submit your music to our un-named AR reps who might put you on a compilation album, Only $20!). They have more users and their app is more likely to be found on cell phones which means more exposure from online links.

    • iamthegif

      Did you seriously say you prefer Reverbnation? LOL

  • Knowles222

    Make sense and Google has experience running this type of service in the form of Youtube and Blogger.

  • Vince Valholla

    I hope Google buys Soundcloud and I hope they start reporting to Soundscan…

  • Dope Girl

    its bullshit according to Soundcloud’s CFO’s assistant. she told me there are no discussions going on.