Good Soldier Records claimed the UK’s No.1 most popular airplay record last week – and says the achievement demonstrates the power that independent labels can wield in the streaming age.
The slow-burn hit, a cover of Dancing In The Moonlight by Jubël feat. NEIMY, was originally released by Good Soldier’s dance imprint, DGTLBEATS, in June 2018.
Partly thanks to its emergence on key streaming playlists, the track has now racked up over 150m streams globally, with more than 115m on Spotify alone.
ChartMetric stats show that the track has reached 14.6m listeners solely via the Spotify playlists on which it’s featured.
And according to Radiomonitor’s airplay chart, Dancing In The Moonlight was the most played track on UK radio in the week ending August 6 with 6,058 spins.
It was also the week’s most popular track in terms of reach with 67.47m impressions (i.e. individual listens) over the seven days.
This was enough to give Good Soldier a 3.09% Top 200 UK airplay market share in terms of impacts in the week.
“Having the No.1 airplay record in the UK is important not just for this single but also to show a new independent British label can compete at the top level.”
Christian Tattersfield, Good Soldier
It was the second time that Dancing In The Moonlight has topped the UK airplay chart in recent weeks – it also hit the top spot in the week ending July 23 with 5,531 spins.
Good Soldier Records, also home to artists such as Freya Ridings and Gavin James, was founded by ex-Warner Music UK boss Christian Tattersfield after he left the major in 2013.
“The aim of the team at Good Soldier and DGTLBEATS is to have the attention to detail of a small label and the ability to deliver hits like a major,” Tattersfield told MBW of Jubel’s airplay success.
“We’ve been working this song for the last two years and it is gold or platinum in 5 countries and has over 150 million global streams to date. We are now looking to push on and take this to over half a billion.”
He added: “Having the No.1 airplay record in the UK is important not just for this single but also to show a new independent British label can compete at the top level.”
Last week’s UK result wasn’t Good Soldier’s only airplay milestone in the seven days: Gavin James also hit No.1 on Ireland’s airplay chart, with Boxes.
Tattersfield sold his publishing company, Good Soldier Songs (The 1975, Biffy Clyro), to Downtown for an undisclosed fee earlier this year.Music Business Worldwide