The Orchard has appointed Gita Williams as Senior Vice President, Artist and Label Services, US.
Williams is based in Los Angeles and reports to Mary Ashley Johnson, EVP Sales and Artist and Label Services, US and CA.
In her new role, Williams will lead The Orchard’s US Artist and Label Services division, developing and marketing the company’s signed artist roster as well as identifying and signing new talent.
Williams brings two decades of music industry expertise to The Orchard with experience in artist management, strategic marketing, and executive label roles.
Prior to joining The Orchard, Williams founded The Mehan Group, a boutique management and marketing firm.
In her role as a manager, according to the Orchard, Williams led overall career strategies for clients, and as a marketing consultant, she designed 360-degree marketing plans.
Williams has worked with artists and organizations including Labrinth, Solange, iamOTHER, Nipsey Hussle, The Carters, Jaden Smith, Jennifer Lopez, Mary J. Blige, ATO Records, Lateral MGMT, Par-Lay Sports & Entertainment, and many others.
Her previous roles include holding both the EVP Marketing and Interim Head of Label positions at Roc Nation, SVP Marketing at Epic Records, VP Marketing at Interscope / Geffen / A&M, and VP Sales at RCA Records.
“The Orchard’s legacy as a global leader in independent music is a testament to its unwavering commitment to innovation and artistic freedom.”
Williams said: “I am thrilled to embark on this exciting journey with The Orchard and collaborate with the visionary artists and remarkable labels who are reshaping the landscape of our industry.
“The Orchard’s legacy as a global leader in independent music is a testament to its unwavering commitment to innovation and artistic freedom.
“As a passionate champion for creative autonomy, I am humbled and privileged to stand alongside this exceptional team, championing a future where independent artists thrive and flourish.”
“Her entrepreneurial background and advocacy for creators embodies the spirit of The Orchard. We are excited to welcome her to the team.”
Mary Ashley Johnson, The Orchard
Johnson added: “Gita’s experience in artist management and major label leadership roles will prove invaluable as we refine our Artist Services division and strive to achieve the best possible results for our clients.
“Her entrepreneurial background and advocacy for creators embodies the spirit of The Orchard. We are excited to welcome her to the team.”Music Business Worldwide