Geoff Sawyer has joined talent and entertainment company UTA as an Agent in the Video Games division.
In his newly created role, he will primarily focus on fostering collaborations between UTA’s music clients and the gaming industry.
Sawyer will be based in Los Angeles and will report to Ophir Lupu, UTA Partner and Head of Video Games.
Most recently, Sawyer served as Red Bull’s Director of Global Music Services, where he oversaw the team responsible for music solutions for the entire company.
Additionally, Sawyer produced thousands of original songs for the Sounds of Red Bull catalog and acted as the Creative Director of the Red Bull Audio Library, which contains licensed catalogs from artists, record labels and production music libraries from all over the world.
Prior to joining Red Bull, Sawyer was the Director of Licensing and Creative Partnerships at Beyond Marketing Group, where he negotiated and managed brand partnerships between Toyota and artists such as Slayer, Steve Aoki, Joey Bada$$, and many others.
For Scion A/V, the former in-house record label division of the Scion marque produced by Toyota, he brokered deals for the release of over 100 albums, 40 music videos, and hundreds of live and on-camera performances by established and emerging talent.
He began his career as an artist manager.
“Geoff has an unparalleled reputation for facilitating successful connections between recording artists, brands and media networks.”
Ophir Lupu, UTA
“Geoff has an unparalleled reputation for facilitating successful connections between recording artists, brands and media networks,” said Lupu.
“As gaming continues to cement itself as a critical component of pop culture, we believe that the number of meaningful collaborations for musicians will continue to increase and Geoff’s expertise will be invaluable in finding these new opportunities for our clients. We are thrilled to welcome him to UTA.”
“The line separating gaming and the entertainment industry is disappearing completely.”
Sawyer added: “The line separating gaming and the entertainment industry is disappearing completely.
“And the symbiotic relationship between games and music stands to deepen greatly as technology advances and audiences converge.
“I am elated to join the legendary team at UTA and to serve our incredible music clients with opportunities previously unconceived.”Music Business Worldwide