The “exclusive, fun, and insightful” Instagram Reels will see artists including Megan Thee Stallion, 24kGoldn, and Tate McRae as they break down the lyrics and meaning behind their latest songs.
Instagram officially launched its TikTok rival Reels in more than 50 markets globally in August, including the United States and the United Kingdom.
The collaboration between Genius and Instagram marks the first official video annotation integration on Genius.com.
Lyric Reels launches today (December 7) on the Genius song page for Megan Thee Stallion’s Body, from her new album, Good News.
When you click on select lyrics for Body, Lyric Reels will surface on the song page, featuring the artist as she breaks down her lyrics.
Also starting today, select new song pages on Genius will include a Lyric Reels icon, indicating that you can watch a series of 30-second Lyric Reels featuring the artist, providing exclusive new commentary on the lyrics and other behind-the-song details directly on the song page.
More Lyric Reels for new releases will be unveiled in the coming weeks, among them 24kGoldn and Tate McRae.
“Lyric Reels offer a new approach to music storytelling”
Said Genius in a press statement: “Combining Genius’s love of music knowledge with the Instagram Reels experience, Lyric Reels offer a new approach to music storytelling: short, entertaining, and engaging videos that share the stories behind the songs, expressed through the artists’ own words and creativity.”
Music Business Worldwide