New York-based lyrics platform Genius has made Apple Music its official music player.
Starting today, Apple Music subscribers who visit Genius will be able to play any song in full right from the song page, by signing into their Apple Music account.
In addition, users of Apple Music will be able to access the Genius lyrics database via the streaming app across thousands of hit songs.
MBW understands, however, that Genius is continuing to power Spotify’s popular ‘Behind the Lyrics’ feature.
Founded in 2009, Genius claims to be the ‘world’s biggest encyclopedia of music’.
The Apple Music player is currently available on Genius.com and in its iOS app.
“We’re proud to make Apple Music our official music player.”
Ben Gross, Genius
“Being able to read lyrics and annotations on Genius while you listen along on Apple Music is a dream Genius experience,” stated Ben Gross, Genius’s Chief Strategy Officer.
“We’re proud to make Apple Music our official music player, and we’re doubly excited to bring Genius lyrics to their amazing platform.”
In March Genius revealed that it had completed a $15 million funding round led by Everblue, a new fund by Eric Mindich primarily focused on music and e-sports.Music Business Worldwide