Gamma has been making a lot of noise since it was unveiled in March.
The billion-dollar-backed company, launched by Larry Jackson, the US-based A&R impresario and a former Global Creative Director at Apple, counts a high-profile list of financial supporters including Todd Boehly’s Eldridge Industries, as well as his former employer – Apple – plus A24.
Gamma’s first acquisition was named as Roy LaManna-founded distribution and services company Vydia, which has previously worked with artists including Akon, Kanye West, Mr Eazi, and Anuel AA.
Amongst a slate of initial deals struck by gamma, was a partnership with Snoop Dogg, which saw the Death Row Records catalog returned to all streaming services worldwide following a week-long exclusive on TikTok.
Usher also partnered with gamma for the release of his latest single Glu.
Now, Grammy-nominated artist French Montana has partnered with gamma ahead of the release of his new single and video for Good Summer.
The press release announcing the news claims that French Montana turned down a $20 million dollar deal to “stay independent” and partner with gamma.
The announcement adds that gamma’s Larry Jackson and Breyon Prescott have “enjoyed long-standing relationships with” French Montana, who has achieved 40 billion streams to date.
Today’s news comes three months after MBW revealed that Jackson’s company is expanding its operations into two key emerging markets – Africa and the Middle East.
Leading gamma’s expansion is music industry veteran Sipho Dlamini, who joined the company as President, Africa & Middle East.
The company’s expansion into Africa is also being driven by international supermodel and UN Commonwealth Ambassador, Naomi Campbell. In an expansion of her role as a key advisor to gamma, Campbell is now named as the firm’s Special Advisor, Africa & Middle East.
Also in May, Larry Jackson appeared at the Milken Institute 2023 Global Conference in Los Angeles on Wednesday (May 3), on a panel with Snoop Dogg.
“I have known French for over ten years, and I am so excited to have him at our company as he is a true multi-disciplinary artist in keeping with the gamma. multi-disciplinary ethos.”
Larry Jackson
“I have known French for over ten years, and I am so excited to have him at our company as he is a true multi-disciplinary artist in keeping with the gamma. multi-disciplinary ethos,” said gamma Co-founder & CEO Larry Jackson.
“His new documentary is a 10, and his new music is equally awesome! French Montana, in my opinion, is also the best hip-hop A&R of the past decade. His ability to get the best out of his artists and producers alike is truly second to none.
“He continually mystifies me with how he continues to A&R and produce diamond single after diamond single. He’s a real deal triple threat talent.”
“The moves they are already making as a company since they launched is incredible, especially the innovative way they are tackling African-born artists and their music.”
French Montana
French Montana added: “Larry, Breyon, and I go way back.
“What he’s built over the years at Apple is unmatched in the music industry, which is why I signed with .gamma.
“The moves they are already making as a company since they launched is incredible, especially the innovative way they are tackling African-born artists and their music. Make sure you listen to my first release on .gamma, GOOD SUMMER, it’s a summer anthem for all ages to vibe to!”Music Business Worldwide