Sony Music Nashville has appointed Fred Rubenstein as Vice President, Digital Marketing, effective immediately.
Rubenstein will be responsible for overseeing the digital marketing team and leading the strategy, execution and implementation of innovative social media and digital marketing campaigns across the SMN roster.
In addition, Rubenstein will focus on exploring new partner/platform opportunities that will enable digital discovery, enhance artists’ brands and drive consumption.
Rubenstein will report to Jennifer Way (Senior Vice President, Marketing) and relocate to Nashville.
Rubenstein was most recently Senior Manager, Creator Acquisitions & Development for Amazon’s live streaming service Twitch.
There, he managed deals and accounts “with billion-dollar companies” according to the announcement. He also on-boarded new talent from the music, gaming and sports spaces. Notable projects included WWE, The Needle Drop and Mike Shinoda.
Prior to his role at Twitch, Rubenstein was a member of digital marketing teams at Elektra Music Group and Roadrunner Records where he spearheaded digital campaigns for Slipknot, Sturgill Simpson, Turnstile, Trivium and more.
“Fred is a highly respected digital marketing executive who isn’t afraid to break the mold to try something new.”
Way said: “Fred is a highly respected digital marketing executive who isn’t afraid to break the mold to try something new.
“He is a natural leader and collaborator, and I’m looking forward to adding his fresh, innovative perspective and broad digital expertise into our marketing strategy as we continue to deliver unique, memorable campaigns that amplify our artists’ voices and their music.
“I am very excited to join a team that is already is already pushing the boundaries for their artists in the digital space.”
Rubenstein added: “I am very excited to join a team that is already is already pushing the boundaries for their artists in the digital space.
“The vision and outlook that Sony Music Nashville has for being at the forefront of this space is super exciting and I appreciate their trust in leading that.
“I look forward to continuing this mission by amplifying unique digital campaigns for and with, our artists.”
Music Business Worldwide