Former SESAC board member Hayden Bower launches new PRO, AllTrack

Media and entertainment investor and former SESAC board member Hayden Bower (pictured) is launching a new PRO, AllTrack.

AllTrack is described as “a modernized US-based performing rights organization built to serve independent music creators”.

Starting today (August 14), creators and publishers can join AllTrack to represent them for the public performance of their songs in over 120 countries.

Bower’s team of executives have previously worked with the likes of SESAC, Rumblefish, Tunecore, Songs, Bicycle, and Bug Music.

AllTrack allows all types of creators to join for free, register songs, report live performances and receive global performance royalties.

AllTrack says that creators are not required to sign up as a publisher to receive their combined writer-publisher shares of performance royalties, and they always retain 100% of their ownership in their songs.

“We know how the industry works, and we are excited to make it work better for our creators. We’re committed to making sure that AllTrack serves the needs of our creators and will continue to evolve appropriately as those needs change.”

Hayden Bower, AllTrack

Founder and CEO Hayden Bower said: “Independent creators are the fastest growing segment in music, and the emergence of this new wave of creators is having a dramatic effect on the industry. Digital-era creators have an appetite and need for new and impactful tools and services.

“Various industry solutions have been developed to enable independent creators to flourish in terms of marketing, access to fans, distribution and certain forms of rights management.

“Now independent creators also have a forward-thinking, technology-oriented global PRO built specifically to represent their best interests.”

Added Bower: “We carefully assembled a team that is uniquely qualified to understand the challenges that independent creators face today.

“We know how the industry works, and we are excited to make it work better for our creators. We’re committed to making sure that AllTrack serves the needs of our creators and will continue to evolve appropriately as those needs change.”Music Business Worldwide