Warner Music Group-owned digital media and content company UPROXX has appointed Adam Smith (pictured) as Chief Revenue Officer.
In this role, Smith will oversee UPROXX’s revenue growth and help explore new partnerships and branding opportunities in the digital space.
He will be based in Los Angeles and report directly to UPROXX CEO Benjamin Blank.
The platform reaches more than 40 million people across the web, Facebook, Twitter, Snapchat, Instagram, and YouTube.
At the time of the acquisition, Warner said that UPROXX’s editorial and studio operations will continue to function as stand-alone entities with ‘journalistic and creative independence, including working with any and all artists, athletes, and innovators making their mark in culture’.
Smith joins UPROXX from Condé Nast, where he oversaw West Coast video and LA sales.
He previously spent eight years at Vevo, which he joined in 2010 as the company’s first sales resource on the West Coast.
With Vevo’s expansion, Smith advanced to overseeing its national entertainment vertical and automotive track, as well all US sales.
Prior to Vevo, he spent four years at MySpace and two seasons with the Sacramento Kings.
“Adam’s experience across diverse media properties and content platforms makes him a perfect fit for UPROXX’s multi-dimensional approach to telling stories that shape culture.”
Benjamin Blank, UPROXX
“Adam’s experience across diverse media properties and content platforms makes him a perfect fit for UPROXX’s multi-dimensional approach to telling stories that shape culture,” said Blank.
“His deep sales and strategic background, combined with the invaluable relationships he’s built across the industry, will be a huge asset to UPROXX, and we’re all excited to welcome him to the team.”
“I’m excited to help UPROXX continue to grow its influence as a trusted authority on youth culture.”
Smith added: “I’m excited to help UPROXX continue to grow its influence as a trusted authority on youth culture.
“Especially with the access and scale that UPROXX’s acquisition by Warner Music brings, the company has the makings of an unstoppable creative force.”Music Business Worldwide