Former BMG, Warner Music Australia and ARIA exec Ed St John has joined the board of directors for Australian digital content distributor, Valleyarm Digital.
St John has previously held the roles of Managing Director at BMG and CEO of Warner Music Australia, as well as Chairman of the recording industry association ARIA.
Since then, he has worked as a consultant for The Voice and X Factor, where he booked celebrity coaches and mentors.
“Ed St John is a welcome addition to our board. His long history working to drive the careers of artists is completely in line with our aims here at Valleyarm.”
victor gugger, valleyarm
Valleyarm CEO Victor Gugger said: “Ed St John is a welcome addition to our board. His long history working to drive the careers of artists is completely in line with our aims here at Valleyarm.
“With his guidance we will be able to really turbo-charge the building of what is a truly great Australian-owned option for artists to build revenue.”
“This is a very exciting time in the evolution of content. valleyarm is well positioned to grow revenue opportunities for artists and content creators across multiple genres.”
ed st john, valleyarm
Added St John: “This is a very exciting time in the evolution of content. New platforms and revenue models are continuing to disrupt the traditional distribution and broadcast models – and that process is now accelerating.
“Valleyarm is well positioned to grow revenue opportunities for artists and content creators across multiple genres. I’m pleased to have the opportunity to help guide this evolution as a member of Valleyarm’s board.”
Valleyarm Digital has recently been under a restructure after welcoming new Chairman Andrew Randall and CEO Victor Gugger.
Randall and Gugger have a renewed focus on content platforms, including YouTube, where the company is a multi-channel network partner.
After working with clients including Beyond International (Mythbusters, Numberjacks), the Australian Children’s Television Foundation, Half a Cow Records and The Sydney Symphony Orchestra for content distribution, the business has also expanded into digital talent management, landing brand placement deals for social influencers including Jackson Brazier, Brittney Lee Saunders, Jackson O’Doherty and Jayden Rodrigues.Music Business Worldwide