New York-based indie record label FADER Label is launching a new Distribution division in partnership with Virgin Music.
The news follows the label’s launch of a Management division last month, with an artist roster including Shallou, James Ivy, Del Water Gap and Mcamp).
FADER Distribution is currently working with five artists: Kim Tee, Origami Human, Eddie Burns, Pauli The PSM and Slaters.
Kim Tee, the guitarist and music director for FADER Label artist Clairo, has accumulated over 1.5 million streams and collaborated with artists like Dizzy Fae and Dua Saleh.
Spotify has featured Tee’s work on playlists like Fresh Finds: Best of Indie 2020, Fresh Finds, Study Break, Indie Chill and Fresh Finds: Best of the Wave 2020, while Apple Music has featured music in its INDIY, New Music Daily, New in Indie, New in Pop, New in Alternative, Wildflower, Pop Chill and Vibes playlists.
Origami Human, meanwhile, has racked up over two million streams across Spotify and Apple Music and over 1 million on SoundCloud alone with former project NOKO.
FADER Distribution artist Eddie Burns has production credits on tracks with Clairo, Omar Apollo, Macy Gray, Kaina, Shawnee Dez and Qari, and song features with Demetruest, Elton Aura and AJANIMF.
Burns is also the drummer for Clairo on tour, included in performances on Jimmy Kimmel, Ellen, Rolling Stone, etc.
Pauli The PSM was the music director and composter for Barack and Michelle Obama’s Black Renaissance show launch, the composer of the original score for Hulu show Centerpiece (executive produced by Rashida Jones), the drummer for Harry Style’s Love On Tour in 2021, and has previously collaborated with Gorillaz, Jamie xx and FKA Twigs.
Rounding out the roster is Slaters, who have been featured on the cover of Amazon‘s Breakthrough Electronic playlist and have been included on the platforms Indie Dance Now playlist.
They’ve also been featured on Future Sounds on TIDAL and were showcased on Beat Connection on SoundCloud for indie dance and electronic.
The production duo has produced on records for Roy Blair, Jelani Aryeh, Binki, Claud and other artists.
We set up FADER Distribution to create a tier of service to aid independent artists that are in the very early stages of their development.”
Jon Cohen, FADER
FADER CEO and co-founder Jon Cohen, said: “As we continue to expand and see success with FADER Label, there has been strong inbound interest from the independent artist community in what we are offering.
“It has been incredible to be able to help truly deserving artists get started. We set up FADER Distribution to create a tier of service to aid independent artists that are in the very early stages of their development.
“At the forefront of FADER Distribution is our partnership with Virgin. Our FADER team provides strategic planning and marketing support, and we work closely with Virgin’s incredible global team, to start the artist development process for our artists.
“In the coming years we hope FADER Distribution will become a home to look after and develop more established artist catalogs as well.”Music Business Worldwide