That is according to an NBC News report, which, citing ‘sources familiar with the matter’, states that the worldwide rollout has been ‘in the works for over a year’.
Reels allows Instagram users to create 15-second video clips accompanied by music. The video clips can then be shared as Stories.
Reels’ 50-plus launch countries, according to NBC News, will include the US, the UK, Japan and Mexico and the new feature will be accessible via a new icon in Instagram.
The news also comes just a couple of days after it was reported that official music videos will be coming to Facebook in the US, starting next month.
Instagram Reels’ reported global rollout comes at a challenging time for the app that Facebook and Instagram are looking to compete against with the new short video sharing feature: TikTok.
The company continues to face scrutiny from the US Government for its ties to Beijing-based parent company ByteDance, and over the past couple of weeks, the app has been banned by India’s government over national security concerns.
In the United States, meanwhile, US Secretary of State Mike Pompeo suggested last Monday (July 6) that President Donald Trump’s administration was “certainly looking at” doing the same.
Instagram started testing Reels in India after TikTok was made unavailable there.
Wells Fargo also banned TikTok citing privacy concerns last week, and it was reported yesterday (July 15) that Trump’s Chief of Staff, Mark Meadows, told journalists that ‘action’ by the US Government against TikTok could be taken within “weeks, not months”.
Meanwhile, Facebook, which has 2.6 billion users, is currently facing scrutiny of its own, over its stance on misinformation and hate speech on the platform.