Facebook looks set to start making more of its own music

Facebook is bulking up its internal ‘sound design’ team – and recruiting for an experienced composer to help spearhead the creation of its own music.

The in-house Music Composer role requires 10+ years of professional experience in the music industry, plus experience in ProTools and the ability to “work closely with a wide variety of sound artists”.

The Menlo Park, CA-based position also requires someone who can “compose innovative music in multiple styles” and “drive music-related projects from inception to completion with little oversight”.

In addition, it calls for someone who possesses “exceptional composition skills and mastery of modern production techniques”.

Facebook already deploys original library music as the sonic backdrop to projects such as its ‘Year In Review’ videos, which present an automated re-telling of someone’s last 12 months on the platform.

“Candidates must have exceptional composition skills and mastery of modern production techniques. The role combines musical recording and composition challenges with project management leadership.”

Facebook Music composer ad

The idea of Facebook investing more resources in creating its own production music may not delight those music rights-holders currently battering the service with copyright infringement takedown notices.

Labels and publishers continue to wait for a deal from Facebook which offers them any financial recompense for use of their music.

On that theme… Facebook is no longer advertising for a Global Head of Music Licensing, suggesting the position has been filled.

Earlier this year, Warner Music Group signed an experimental deal allowing Facebook users to add some of its licensed music to the background of their Facebook videos.

Facebook turned over $17.93bn in the last calendar year (2015).

$17.08bn of this figure came from advertising.Music Business Worldwide

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