Fabiana Kulick has joined the Live Nation Concerts team as Head of Latin Marketing.
Kulick will lead marketing for Live Nation’s expanding portfolio of Latin tours, as part of Live Nation Concerts’ Talent & Touring team and Marketing team.
In her new role, Kulick will be responsible for developing strategies for artists, including national marketing efforts across mainstream and Latin media, with a focus on traditional and non-traditional marketing as well as media partnerships, integrated marketing strategies, and more.
Kulick has over 18 years of experience working in the Latin music industry across marketing, artist management and development, digital marketing, digital account management, public relations, and live productions.
In 2008, she founded her own entertainment label where, as well as managing artists, worked on live production and marketing for Juan Luis Guerra, Calle 13, Robi Draco Rosa, Tego Calderon, Zion & Lennox, Earth Wind & Fire, Steel Pulse, David Guetta, Flux Pavillion, Nicky Romero and Deadmau5.
She most recently worked as Senior Label Manager and Director of International Repertoire at Warner Music Latina, where she was responsible for the planning and execution of successful marketing strategies in the US Latin market and the LATAM region.
“it is more important than ever that our Latin team continues to grow.”
Omar Al-joulani, Live Nation Concerts
Omar Al-joulani, Head of Talent & Touring for Live Nation Concerts, said: “As we continue to see the incredible rise of Latin music and touring to the forefront of mainstream culture, it is more important than ever that our Latin team continues to grow with and reflect the music and artists we are putting out on the road.
“Fabi brings nearly two decades of knowledge and experience working in the Latin space and we couldn’t ask for a stronger leader to head up our marketing efforts as we continue to ramp up the return of live music.”Music Business Worldwide