Ticketing platform Eventbrite has expanded into Singapore with the launch of its first localized platform in the Asian market at eventbrite.sg.
The company says that the launch follows strong organic growth in the market, claiming to have powered more than 90,000 events in Singapore since the platform’s inception.
According to Eventbrite, 4.9 million tickets have been transacted on its platform in Singapore.
Other research released today, conducted by Roy Morgan in conjunction with Eventbrite, shows that 95% of Singaporeans attended an event in the past 12 months; with almost half (44%) of those surveyed stating they intend to increase the number of events they attend in the next year.
The research also shows that on average, Singaporeans reported that they spent a total of S$429 on live experiences from November 2017 to November 2018, while 13% of those surveyed reported that they spent more than S$1000 in that same period.
“Singapore is a nation where live experiences are deeply woven into the cultural fabric.”
Phil Silverstone, Eventbrite
Phil Silverstone, General Manager, Asia Pacific, said: “Singapore is a nation where live experiences are deeply woven into the cultural fabric.
“From its dynamic arts festivals to its world-famous food scene, there’s always something new and exciting to do in the Lion City; and it’s a market we view as strategic to Eventbrite’s long-term success in the Asia Pacific region.”
Added Silverstone: “We’ve been closely tracking the events market in Singapore and are excited about the quality and breadth of events taking place.
“Following strong organic growth of our platform in-market, we’re pleased to deliver a localised offering that will help Singaporean event creators be even more successful and look forward to deepening our understanding of the local market to best serve their needs now, and into the future.”
Eventbrite recently announced that it is opening a 24,000 ft² European ‘engineering center’ in Madrid, Spain in May, 2019.Music Business Worldwide