London and Los Angeles-based event streaming company LiveFrom Media Ltd. has launched its mobile app featuring what the company describes as a “revolutionary” new type of ticket called StreamingTickets.
Issued as a digital ticket into the LiveFrom app, the ticket becomes the stream when the live event starts.
Created by ticketing pioneers Steve Machin and Alan Rakov, LiveFrom claims to deliver “a full-featured concert streaming solution including strategy, production, broadcasting, monetization and execution”.
The LiveFrom app, powered by Blockchain-secured ticket delivery solution FanDragon Technologies, creates a channel for secure streams, as well as tickets, vouchers and messaging.
Headed up by Steve Machin, CEO International, and Alan Rakov, CEO North America, FanDragon Technologies has offices in Los Angeles, and London and leverages the Ethereum digital ledger via the Aventus protocol.
LiveFrom has streamed over 200 performances over the last three months, from events by Clutch and The Slackers, to the Music Venue Trust and the Chillout Tent.
Additionally, LiveFrom is supporting the Music Venues Trust Save our Venues campaign and was the streaming production partner of Save our Scottish Venues Festival headlined by K.T. Tunstall, Fatherson and Wet Wet Wet following a launch party with Fran Healy.
“We are building a new suite of streaming commerce tools that unlock a whole new category of monetization that we are calling stream-commerce.”
Steve Machin, LiveFrom
Steve Machin, LiveFrom co-founder said: “Alan and I came to streaming from the world of ticketing.
“As artist interest and fan demand started to explode, we instinctively recognized the live industry was going to quickly need a simple, yet secure, solution for monetizing and delivering high-quality streams beyond free-to-air channels.
“We are building a new suite of streaming commerce tools that unlock a whole new category of monetization that we are calling stream-commerce.”
“We view streaming as a fundamentally new element of the artist to fan relationship that will continue long after the return of live events.”
Alan Rakov, LiveFrom
Alan Rakov added: “We view streaming as a fundamentally new element of the artist to fan relationship that will continue long after the return of live events.
“We think new content opportunities and formats are emerging, and with them new stream-commerce opportunities.
“The ability to deliver access to a stream and/or an In Real Life (IRL) event through the same platform creates a whole new world of fan engagement for artists.
“We’re looking forward to bringing together a diverse group of partnerships and individual talents to fully realize the opportunity ahead of us.”
“With so many streaming options emerging, LiveFrom provided us with the most strategic streaming vision, helping us to understand how to really deliver for our artists.”
Angus Blue, Riverman Management
Angus Blue, Riverman Management, said: “With so many streaming options emerging, LiveFrom provided us with the most strategic streaming vision, helping us to understand how to really deliver for our artists.
“Working on the forthcoming stream for Deaf Havana with LiveFrom it’s become crystal clear that creative fan orientated streaming events can continue to play a part in connecting our artists to their fans, even in a post-COVID world.”Music Business Worldwide
