The European Music Managers Alliance (EMMA) has launched a pan-European mentorship program for music managers, after a successful bid to the EC’s Music Moves Europe fund.
EMMA is the European Music Managers Alliance founded in 2018 by manager representative organisations in 7 European countries: France, Netherlands, UK, Sweden, Poland, Finland and Norway.
In total EMMA’s organizations represent over 1000 European managers.
Consisting of both a mentoring scheme and networking program, the European Music Managers Mentorship Activation (EMMMA) will facilitate upcoming European managers to team up with experienced mentors from each participating country – combining face-to-face meetings over the course of a year at MaMA Festival, by:Larm, Tallinn Music Week and The Great Escape, with bi-monthly Skype sessions and specialized workshops on areas including live music, touring and taxation, understanding streaming data and making a business out of a band.
After completion of the program, participants will be responsible for providing a one-year business plan for at least one of their artist, songwriter or producer clients.
“This much-needed program will enable managers to share expertise and build their artists careers across borders.”
Per Kviman, MMF Sweden / EMMA
Speaking at the launch at Reeperbahn Festival in Hamburg on Friday (September 20), Per Kviman, Chair MMF Sweden and Chair of the European Music Managers Alliance, said: “Diversification and fragmentation of the traditional music industry has undoubtedly elevated the role of music managers, who are now required to be experts in all aspects of their client’s business – from songwriting and recording deals, to live touring, brand sponsorship, online marketing and a host of other areas.
“This much-needed program will enable managers to share expertise and build their artists careers across borders. We hope it will grow over time and help build a strong network of managers across the EU. This is a big win for the future of European music.”
“MMF Finland is proud to be the project coordinator of this groundbreaking pan-European mentoring program.”
Virpi Immonen, EMMA / MMF Finland
Virpi Immonen, Vice Chair of EMMA and Chair of MMF Finland added: “MMF Finland is proud to be the project coordinator of this groundbreaking pan-European mentoring program.
“Management can be a tough and stressful gig, in what is often a solitary career, and so our aim with EMMMA, and with support from the European Commission, is to start pooling and sharing the vast knowledge base that exists across the continent, and to help upcoming managers to successfully grow their business.
“In turn, that will offer even greater opportunities to support the careers of our artists, our songwriters and our composers.”
Applications for EMMMA will open soon.
Pictured [Left to Right]: Per Kviman, Chair, MMF Sweden; Ania Kasperek, MMF Poland; Eivind Brydoy, NEMAA, Norway; Magdalena Jensen, Chairperson, MMF Poland; Cecilie Torp-Holte, Chief Officer NEMAA Norway; Keith Harris, Chair, EMMA; Annabella Coldrick, CEO, MMF UK and Virpi Immonen, Chairperson, MMF Finland.Music Business Worldwide