European commercial broadcaster Bauer Media Audio launches subscription radio service in the UK

European commercial radio broadcaster Bauer Media Audio has launched a new subscription radio service in the UK.

In the UK, Bauer Media Audio, which is part of European media giant Bauer, says that it reaches over 20 million listeners a week across 120 commercial, local, national and digital stations, including Absolute Radio, Magic Radio, KISS, Scala Radio and Jazz FM

The new £3.99 (approximately $5.50) subscription radio service offers live radio with no ad-breaks on four of the network’s stations: Scala Radio, Jazz FM, Planet Rock and Kerrang! Radio.

The service is available with a free seven-day trial across web, app and supported smart speakers.

The individual services give subscribers access to an additional 20 exclusive online spin-off radio stations each.

Listeners will also have access to over 30 on-demand shows per brand, featuring exclusive documentaries, artist interview content and special programming.

Listeners can also skip up to six tracks per hour via app and web listening, including during live radio broadcasts.

“Radio offers music, discovery and a live experience which is central to its enduring appeal.”

Paul Keenan, Bauer Media Audio

Paul Keenan, President, Bauer Media Audio, said: “Radio offers music, discovery and a live experience which is central to its enduring appeal.

We have seen how particularly in the last year, listeners turned to radio to stay informed, to escape, be entertained and maintain a connection to the outside world.

Added Keenan: “This innovation of premium subscription services responds to insight which identified a desire from music super fans – enormously enthusiastic about their favourite radio brands and broadcast radio – to further explore their music passions.

“The combination of the live radio experience, the highest quality curated programming on demand, and shows, along with new and unique user control is a highly compelling combination.”Music Business Worldwide

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