Sony Music US Latin has appointed Esteban Geller as General Manager.
Geller is based in Miami and will continue to report to Sony Music US Latin President Alex Gallardo.
Most recently, Geller served as Senior Vice President, Artist Relations & Marketing, where he led artist strategy for the label’s global Latin music ecosystem.
In his new role, he will add to his scope the Puerto Rico and West Coast Operations, Radio/Promotions, Video Commissioning, and Sony Music US Latin’s relationship with Management companies.
Geller worked across key projects for artists like Shakira, Maluma, Jennifer Lopez, Camilo, Rauw Alejandro, Becky G, Ricky Martin, Carlos Vives, Marc Anthony, Wisin & Yandel, Manuel Turizo, Nicki Nicole, Farruko, Christian Nodal, C. Tangana, and many more.
Prior to joining Sony Music in 2018, Geller represented artists like Ricardo Arjona and Diego Torres, and held positions at Fenix Entertainment Group Latin America and MTV/Vh1 Latin America.
Regarding the promotion, Gallardo said: “Esteban is one of the most dynamic, savvy, energetic, and enthusiastic executives in the business.
“He has played a key role in our expansion and the sustained success of countless acts. He’s a true team player who doesn’t just envision big ideas; he actively executes them at the highest level.”
“Esteban is one of the most dynamic, savvy, energetic, and enthusiastic executives in the business. He has played a key role in our expansion and the sustained success of countless acts.”
Alex Gallardo, Sony Music US Latin
Geller added: “It has been amazing to be part of Sony’s growth in the industry and I’m proud of what we have achieved over the past few years.
“Latin music has become a respected mainstream genre, and I’m honored to have experienced this development every step of the way at Sony.
“It has been amazing to be part of Sony’s growth in the industry and I’m proud of what we have achieved over the past few years.”
Geller continued: “This wouldn’t be possible without our incredible and passionate staff, managers and amazing artists.
“Every project is so important to us, and we approach each artist with the same care and diligence. Much appreciation to Alex and Afo that have entrusted me to not only develop music releases, but most important artists careers.”
According to data released last Wednesday (April 12) by the RIAA, total retail revenues generated by Latin recorded music in the United States came in at $1.09 billion last year, an increase of 23.8% YoY from 2021.
Latin music had a market share of 6.9% of all recorded music revenue last year, an all-time high for the genre, the RIAA said, and up from 5.9% in 2021.Music Business Worldwide