Erika Alfredson has been promoted to Vice President of Marketing at Sony Music US imprint Columbia Records.
The exec moves up from her position as Senior Director of Marketing for Columbia, where she has worked on campaigns for artists including Adele, Beyoncé, Jack White, The Neighbourhood, Depeche Mode and Nine Inch Nails.
Doneen Lombardi, Executive Vice President, Head of Marketing for the label, to whom Alfredson reports, said: “It’s been a tremendous experience working with Erika over the years and witnessing her growth as an executive.
“She is an invaluable asset to our department and all of Columbia joins me in congratulating Erika on her promotion.”
“It’s been a tremendous experience working with Erika over the years and witnessing her growth as an executive.”
Doneen Lombardi, Columbia
From 2012 to 2013, Alfredson was Director of Marketing for Columbia. In 2011, she was appointed Marketing Manager for the label.
Alfredson joined Sony in 2005 as retail marketing representative working out of the West Coast office for Sony Music Label Group.
“I am grateful to Rob Stringer, Joel Klaiman and Doneen Lombardi for this truly great opportunity here at Columbia,” said Alfredson.
“I appreciate the opportunities that they and our great roster have afforded me. I look forward to this new role and sharing continued success with our talented team.”
Music Business Worldwide
