Erica Clayton has been promoted to the newly created role of Senior Director, Client Success, at Believe-owned digital music distributor Tunecore.
Clayton first joined the company in 2019 in Tunecore’s artist support department.
In her role, she “significantly” increased client satisfaction rates and reduced wait times, says the company, and grew the department from a small team of local specialists in New York to a global organization across three continents, utlizing both native speakers as well as AI translations in 29 languages.
Clayton then took over the legal administration support team in 2020 and reorganized it into Copyright Administration, implementing DMCA and other claim handling processes.
The newly created role gives Clayton oversight of both the Artist Support and Artist & Partner Relations teams at Tunecore.
Clayton will also work closely with Amy Lombardi, who currently heads the Artist & Partner Relations team.
Together, says Tunecore, the pair will develop VIP sessions and educational opportunities for artists, while connecting creators with access to tools for them to grow their audiences.
The Artist & Partner Relations team will also work directly with store partners to develop new creator and artist-centric features.
“[erica] has wasted no time in building a global best in class artist support team.”
Andreea Gleeson
Andreea Gleeson, Chief Executive Officer, TuneCore, said: “In the relatively short amount of time that Erica has been with TuneCore, she has wasted no time in building a global best in class artist support team.
“She is that rare music executive who not only possesses the necessary business acumen to operationalize an artist support department but who also understands artists and their needs, because as an active member of the DIY/ indie music community for over 15 years, she’s lived it.”
“I’m truly proud of the work I’ve done.”
Erica Clayton
Erica Clayton, added: “I’m truly proud of the work I’ve done thus far at TuneCore and have to commend my hard-working teams across the world – in Paris, Mexico City, Nashville and Brooklyn, for helping me build the most efficient and most effective artist support system among DIY digtital music distributors.
“The work we do impacts so many artists & labels, and as a musician myself, I deeply appreciate the opportunity to be part of their journeys.”
In June, Believe officially went public, debuting on the Paris Euronext.
The company floated 14.35% of its equity via its IPO, raising €300 million in the process.Music Business Worldwide
