Two months after launching a soundtracking ‘Assistant’ and a tool called ‘Adapt’ that allows creators to edit and customize music, Epidemic Sound has now launched a new AI-powered product called ‘Studio’ that automatically creates soundtracks for videos by pairing human-made music with sound effect.
The Stockholm-based music licensing platform on Tuesday (November 11) said Studio analyzes uploaded videos and generates a synchronized soundtrack using music from its catalog along with ambient sounds and foley effects.
The tool draws on data from more than 3 billion daily plays across online platforms to match audio to video content, Epidemic Sound said, while ensuring that Studio delivers “a cohesive, legally safe soundtrack seamlessly synced to the visuals.”
Epidemic Sound Chief Product Officer Sam Hall said: “We know that soundtracking even a short, one- to three-minute video can take creators up to five hours, which often means sound effects are overlooked. Studio eliminates this time barrier, enabling creators to harness the full potential of audio to elevate the quality of their content and focus on truly bringing their vision to life.”
“Studio lays the foundation for an intelligent, unified soundtracking hub built on Epidemic Sound’s clean AI music models designed to champion and enhance human creativity.”
Sam Hall, Epidemic Sound
“And this is just the beginning; Studio lays the foundation for an intelligent, unified soundtracking hub built on Epidemic Sound’s clean AI music models designed to champion and enhance human creativity.”
The product represents Epidemic Sound’s latest effort to build what it calls “an integrated soundtracking platform.”
Epidemic Sound Chief Executive Officer Oscar Höglund said: “We believe AI should empower, not replace, human creativity. Studio embodies that belief, giving creators more time and freedom to focus on their stories while continuing to help artists reach an audience and earn from their craft.”
“Studio is another significant step toward our vision of a world where AI and human artistry work hand-in-hand, unlocking new ways to create, collaborate, and connect people through storytelling.”
Matt Yutoshi, a YouTuber and videographer, added: “The soundtrack makes or breaks a video, but getting it right can take so much time. Studio makes that part of the process easier.”
“It captures the emotion that enhances the story while keeping me in control creatively. I don’t have to worry about licensing or endless searching, and the artists still get the credit they deserve.”
“We believe AI should empower, not replace, human creativity. Studio embodies that belief, giving creators more time and freedom to focus on their stories.”
Oscar Höglund, Epidemic Sound
Epidemic Sound’s licensing model allows creators and brands to use music from its catalog with full usage rights, addressing copyright concerns.
Studio builds on previous AI-related products from Epidemic Sound, including a soundtracking Assistant and a tool called Adapt launched in September that allows creators to modify licensed tracks, such as extending songs, removing instruments or adjusting arrangements, while maintaining publishing rights and ensuring original artists receive compensation. The Adapt tool introduced an additional bonus pool for artist compensation, said Epidemic Sound.
The launch comes as several music companies and artists continue to embrace AI in music creation. In September, Deezer reported that fully AI-generated music now constitutes 28% (or 30,000) of all tracks uploaded to its platform each day. This marks a sharp increase from the 20,000 figure it reported in April and the 10,000 it disclosed in January when it first launched its proprietary AI detection tool.
Music major Universal Music Group recently settled its copyright infringement litigation against AI music platform Udio and agreed to “collaborate on an innovative, new commercial music creation, consumption, and streaming experience.” The settlement and partnership arrive just over a year after the RIAA, on behalf of all three major record companies, sued Udio and peer Suno for “mass infringement” of copyright.
For Epidemic Sound, the company had said that its AI approach attempts to address these concerns by “using AI to amplify creativity and empower creators while keeping musicians’ human artistry at the center.”
Earlier this year, Epidemic acquired Song Sleuth, an AI music recognition startup, as it bets on AI to address the music industry’s challenges of tracking and monetizing songs used in user-generated content online.
Following the Song Sleuth acquisition, Epidemic launched a service called Aentidote aimed at identifying unclaimed and undistributed royalties from remixes, covers, and live recordings, part of what the industry calls the music “black box” of unattributed revenue.
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