Emmy Lovell promoted to oversee digital at Warner Music UK

Emmy Lovell, currently VP Digital for Parlophone and Warner Bros. Records UK, is moving up to lead digital innovation across Warner Music UK’s labels.

She will report direct to Max Lousada, Chairman & CEO Warner Music UK.

In her new role, Lovell will be responsible for identifying and developing technologies, platforms and partners for Warner Music UK’s artists, and working with Business Development execs to translate them into commercial opportunities.

She will also head up the ‘innovation centre’ within WMUK’s recently-announced Firepit where she will develop and execute pilot projects, while continuing to partner with Warner UK’s Commercial team to optimize its work with existing digital platforms.

Max Lousada said, “Digital technology will continue to drive profound change for entertainment and media and no one is better qualified than Emmy to help us harness those developments and pioneer experiences that make fans and audiences feel a real, emotional connection to our music.


“Emmy combines a far-sighted ability to spot the next wave with a genuine enthusiasm for figuring out how we use it to carry us – and our artists – forward.”

Max Lousada, Warner Music UK

“Emmy combines a far-sighted ability to spot the next wave with a genuine and infectious enthusiasm for figuring out how we use it to carry us – and our artists – forward.

“I’m delighted to have such a strong and driven executive helping to steer our continued transformation and growth in this important new role.”

Emmy Lovell said, “Technology is empowering us to give fans authentic, immersive and personalized access to the music they love like never before.

“Our family of labels are passionate about telling their artists’ stories in ways that will engage, surprise and delight fans and I’m excited to be able to support them by continually refreshing their toolkit with new and dynamic technologies.”

During her three-year tenure heading up digital across the Parlophone and Warner Bros. labels, Lovell has led a series of significant campaigns, including an intimate live stream launch from Coldplay’s studios for ‘A Head Full Of Dreams’ and an interactive gaming app for ‘Drones’ by Muse.

During her time in the music industry she has also been instrumental in the digital promotion of superstar artists such as Kylie and The Chemical Brothers, as well as spearheading campaigns for Gorillaz, Deadmau5, Danger Mouse and Tinie Tempah.

Lovell also led the BRIT Awards digital committee in 2016 – an even which was nominated for a Broadcast Digital Award.

Prior to joining EMI in 2010 she held a variety of marketing and digital roles at the BBC, Capital Radio and Bauer Media.Music Business Worldwide

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