Adidiema took up the role effective role November 2 and will be based between Paris and Abidjan, Ivory Coast.
His appointment was announced by Sony Music Entertainment France Managing Director Marie-Anne Robert in an internal email, obtained by MBW.
In 2016, Adidiema was appointed Chief Editor of France-based music channel Trace TV, which is dedicated to playing and showcasing music from Africa.
Two years later, in 2018, Adidiema went on to become Trace TV’s Head of A&R.
Robert notes that in this role, Adidiema played a key role in the development of artists such as Joe Dwet File and Fally Ipupa among others.
His other ventures included the label, OUENZE MUSIC, which he created together with Serge Ibaka, scoring a platinum single with the artist Ninho.
Previously, he also managed artists including Innoss B, Ya Levis and Heritier Wata.
“Elvis brings an impressive 360-degree experience to our company, overseeing all business operations in the region and developing new artist opportunities for the French speaking African market.”
Writing in the email to Sony Music Entertainment France staff, Robert noted: “Elvis brings an impressive 360-degree experience to our company, overseeing all business operations in the region and developing new artist opportunities for the French speaking African market.
Added Robert: “I am delighted to announce that Elvis Adidiema has been appointed as our new Director of Sony Music French Speaking Africa. With his expertise, Elvis is a fantastic appointment for this role and for Sony Music.
“African artist have tremendously contributed to music all over the world and we have worked hard to ensure we have a local team that understands the cultural relevance and importance of this unique market and helps artists to amplify their talent.”Music Business Worldwide