10K Projects has formed a strategic partnership with rapper Moneybagg Yo and his record label, Loaf Boyz Ventures.
The collaboration has already borne fruit with the release of the debut mixtape, Who Is Fatt, by YTB Fatt in August. The mixtape secured a spot on Billboard‘s Heatseekers chart, ranking among the most-popular albums of the week by new or developing acts.
“Moneybagg Yo is one of the most exciting forces in hip hop,” said 10K Projects founder and CEO Elliot Grainge.
“We are so happy to welcome him and his team into the 10K family as we work together to identify and develop the next generation of artists.”
“Moneybagg Yo is one of the most exciting forces in hip hop. We are so happy to welcome him and his team into the 10K family.”
Elliot Grainge, 10K Projects
Zach Friedman, Co-President of 10K, added: “Moneybagg has developed a singular voice as a lyricist and rapper in contemporary hip hop.
“He brings this same innovative artistic ethos to his work as an executive. We’re excited to have his Loaf Boyz Ventures label at 10K and are looking forward to working closely with him and his team on all of the amazing projects in the pipeline.”
The collaboration between 10K Projects and Loaf Boyz extends beyond YTB Fatt’s mixtape, with upcoming projects including a Loaf Boyz compilation album and new music from Memphis-based MC Kevo Muney. Notably, Moneybagg Yo’s solo work will continue to be released through Yo Gotti’s CMG label.
“I’m excited to bring my label to 10K who are known for breaking new artists. Looking forward to getting started with Elliot, Zach and Tony and the entire 10K team.”
“I’m excited to bring my label to 10K who are known for breaking new artists. Looking forward to getting started with Elliot, Zach and Tony and the entire 10K team,” Moneybagg Yo said.
The collaboration marks 10K Projects’ first major deal since establishing itself as a standalone label within the Warner Music Group ecosystem in September. The company is supported by Warner Music Group’s investment and global infrastructure, including ADA Worldwide.
10K Projects’ artist roster includes superstars and emerging artists from rap star 6ix9ine to viral pop duo Surfaces, as well as talent like Aitch, YTB Fatt, SXMPRA, COIN, and more.
Prior to the deal with Warner Music, 10K Projects signed producer Tommy Parker and US rapper Trippie Redd. The company also formed a joint venture with multi-platinum producer/writer and multi-instrumentalist Taz Taylor and his creative collective Internet Money in 2019.
Music Business Worldwide