East Goes Global closes $1m seed round with investment from artists and managers

Andrew Spalter

Los Angeles-based, China-focused marketing company East Goes Global has closed a $1 million seed funding round. The company says it is now valued at $10 million.

The round was oversubscribed and exclusively extended to investors via invite-only.

Led by founder and CEO Andrew Spalter, the company aims to bridge the social media gap between the US and China.

Spalter started working with British pop star Jessie J while at management firm MDDN. He ended up living in China for four months in 2018 during the filming of the market’s TV contest show Singer, which Jessie J ultimately won.

Spalter went on to found East Goes Global. The company claims to have secured over 100 million followers “across some of the biggest stars in the world” in China.

East Goes Global now offers account launch and verification, management and marketing across social media platforms like Weibo, WeChat, Bilibili and Douyin, and on music streaming platforms like Tencent Music Entertainment-owned QQ and Kugou Music, as well as NetEase Music.

The company has worked with the Backstreet Boys, John Legend, Kacey Musgraves, Shawn Mendes, The Chainsmokers, Troye Sivan, Ryan Serhant, Sideman, Will Smith and various other artists, sport teams, brands, and Iinfluencers.

Notable investors in the seed round include FLETCHER, Ingrid Andress, Jessie J, Jessie Reyez, managers Alfredo Tirado, James Dai, Larry Rudolph, and teams including Jonathan Gordon’s 1916 Enterprises and rogue.

East Goes Global says that the new capital accelerates its ability to build out its SaaS platform, currently being beta-tested, as well as onboarding strategic hires to further growth.

“We saw a gap in the marketplace, went after it, and today, this raise will help us continue to stay ahead of it.”

Andrew Spalter, East Goes Global

Andrew Spalter, CEO & Founder of East Goes Global, said: “What started four years ago as an idea has blossomed into an industry-leading vertically integrated agency garnering our clients millions in revenue in a relatively untapped market.

“Our clients now have a combined reach of 100M+ followers in the largest market in the world… We saw a gap in the marketplace, went after it, and today, this raise will help us continue to stay ahead of it.”Music Business Worldwide

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