BMG claims ‘Europe’s breakthrough act of the summer’ – with artist dropped by UMG and Warner

BMG is calling its artist Laura Pergolizzi (LP) ‘the breakout success of 2016 in Europe’ – while suggesting that the star’s bumpy music industry journey so far speaks volumes about its own approach.

US singer-songwriter LP was previously signed to no less than six previous labels, including deals with Warner and Universal.

Her first BMG release, the single ‘Lost On You’ has already reached Number One on iTunes in 17 countries including Spain, Austria Poland, France, Turkey, Romania, Israel, Benelux, Luxembourg.

It’s gone two-times platinum in Italy, while hitting No.1 on Shazam in six countries including Turkey, Belgium and Bulgaria.

Lost On You is an airplay chart-topper in Greece, Latvia, Switzerland, Bulgaria and Russia and attracted 16m streams in its first week of release on Spotify.

Now BMG is set to release LP’s new album, also called ‘Lost On You’, in Continental Europe on December 9.

This isn’t BMG’s first success with an artist dropped by others.

Portrait_Alistair Norbury

“As to why these artists are breaking at BMG and not elsewhere, there’s no formula and that’s probably the point.”

Alistair Norbury, BMG

The company took Jack Savoretti to 150,000 UK sales on his fourth album ‘Written In Scars’, after he had previously not troubled the charts with any of this previous albums on two different labels.

Savoretti’s fifth album – and second with BMG – entered the UK album chart at six last week.

Most recently BMG took both Rick Astley and Blink-182 – long since given up on by major labels – to Number One in the Official UK Album Charts.

Blink 182 also hit No.1 on the Billboard 200 in the US, where Janet Jackson enjoyed a BMG-issued chart-topper last year.

Alistair Norbury, EVP International Recordings at BMG, told MBW: “LP has been the breakout success of 2016 in Europe. The way it has broken steadily territory-by-territory is pretty rare these days.

“LP’s star quality is immediately obvious, and apparent enough for six labels to have signed her previously. We are obviously delighted that she is enjoying her first international chart success with BMG.”

He added: “As to why these artists are breaking at BMG and not elsewhere, there’s no formula and that’s probably the point.

“Whether it is Jack Savoretti or LP or Rick Astley, all of these campaigns are built around these specific artists. The old cookie-cutter approach doesn’t work any more.”

LP’s label history
  • 2001 Koch – Album release: Heart-Shaped Scar
  • 2004 Lightswitch Records – Album release: Suburban Sprawl & Alcohol
  • 2006 Island/Def Jam – Signed by LA Reid
  • 2007 SoBe entertainment
  • 2010 Red One 2101 records
  • 2011 Warner Brothers. Album release: Forever For Now.

Music Business Worldwide

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