Silverstein is described by BandLab as “an early pioneer in human-first AI music practices”.
The exec was the Co-founder and former CEO of AI-driven music platform Amper Music and former VP of Music at Shutterstock. (Amper was acquired by Shutterstock in 2020).
Silverstein’s appointment is a significant hire at a pivotal time for BandLab Technologies. The company’s powerful flagship music-making app BandLab, partly built on AI-driven tech, has attracted over 60 million registered users to date. It is claimed to be “the world’s largest social music creation platform”.
It also runs a tool called SongStarter that uses AI to allow users to generate musical “ideas”, including beats, melodies, and chord progressions, that can then be built upon via the main BandLab platform.
The company says that Silverstein’s appointment “deepens its commitment to the advancement of AI technologies in music creation and ethical artificial intelligence”.
Before Amper Music, Drew Silverstein was an award-winning composer, producer, and songwriter for film, television, and video games in Los Angeles at Sonic Fuel Studios.
BandLab Technologies says that his “unique combination of creative artistry and technological expertise positions him as an invaluable addition” in guiding the company’s AI and music innovation strategy.
He will report directly to Group COO Ivan Chen.
BandLab Technologies is also the parent company of Cakewalk, Airbit, and ReverbNation.
The company recently unveiled “a comprehensive rebrand”, launching a new corporate website, which it says will serve as a central hub for its music technology offerings.
BandLab acquired Airbit in February this year, and Reverbnation in 2021. It acquired certain assets and the complete intellectual property of Cakewalk Inc. from Gibson Brands in 2018.
BandLab rebranded Cakewalk in June, and unveiled new branding for artist services platform ReverbNation in July.
News of Silverstein joining the company follows BandLab Technologies’ recent appointments of Kevin Breuner as Head of Artist Development and Education, and Jessica Strassman as the Head of Industry Relations & Artist Services (Americas).
“BandLab’s commitment to empowering creators and removing technological barriers aligns perfectly with my values and vision for the responsible integration of AI in music and I look forward to continuing this exciting journey with them.”
Drew Silverstein
“I am thrilled to join the team and collaborate on their mission to advance human-first AI practices in music,” said Silverstein about joining BandLab Technologies.
“BandLab’s commitment to empowering creators and removing technological barriers aligns perfectly with my values and vision for the responsible integration of AI in music and I look forward to continuing this exciting journey with them.”
Credit: BandLab/Press
“This is a very exciting and critical moment as it relates to empowering users with new technology, and this appointment comes at an essential time for our initiatives to empower and protect creators.”
“We are delighted to welcome Drew to the team,” added Meng Ru Kuok, CEO & Co-founder of BandLab Technologies.
“His friendship and advice over the years has already contributed significantly to our global AI music leadership today and this is the perfect time for him to officially join the band.
“This is a very exciting and critical moment as it relates to empowering users with new technology, and this appointment comes at an essential time for our initiatives to empower and protect creators.”Music Business Worldwide
