Drake inks creative partnership with SiriusXM Pandora

Drake has inked a new creative partnership with SiriusXM and Pandora.

The extensive deal includes a dedicated station, curated music, and ‘collaborations with creative talent’.

The new products will start rolling out later this year.

The press release announcing the news states that ‘this is the largest agreement [SiriusXM and Pandora] have executed with a major recording artist to date’.

This partnership also marks the first major artist collaboration between SiriusXM and Pandora since the companies merged.

SiriusXM Holdings Inc. completed a $3.5bn all-stock acquisition of Pandora Media in February.

The company revealed a profit dip following the buyout when it posted its Q1 2019 operating and financial results in April.

SiriusXM reaches more than 100 million people with its audio products.Music Business Worldwide

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