Deutsche Telekom backs Apple Music Germany deal with major TV ad campaign

Apple Music is being heavily supported by its telco partner in Germany.

Deutsche Telekom has just taken the wraps off a new commercial which stars Bayern Munich star, Mats Hummels which you can watch below.

The spot, directed by Simon Verhoeven, encourages Germans to “enjoy six months of Apple Music free with the best network”.

That messaging echos another Apple Music ad funded by a telco – this time EE – in the UK market.

The UK campaign, starring Kevin Bacon and Britney Spears, kicked off in August.

Speaking about the Germany ad, Mats Hummels said: “It was great fun to work on the Apple Music commercial.

“As I’ve always been a big fan of [artist] Beginner, the song ‘Ahnma’ is of course part of my Apple Music workout playlist.”

Meanwhile, Apple Music has been named the official music streaming & iTunes download partner for The BRIT Awards 2017.

Music Business Worldwide

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