France-born music streaming service Deezer has launched a new standalone music app that lets its HiFi music subscribers enjoy Sony’s 360 Reality Audio music format.
The app is called 360 by Deezer and is available on iOS and Android.
The format aims to make listeners feel as if they are immersed in sound from all directions and was launched at the CES conference in January.
Earlier tis month, Sony announced that beginning in late fall 2019, listeners in the United States, Europe and other markets will be able to access approximately 1,000 songs through Amazon Music HD, Deezer, nugs.net and TIDAL.
In order to enjoy the 360 by Deezer app, users need an active Deezer HiFi subscription.
According to the press release announcing the launch of the app, it will have “a small but growing music library at first and more tracks from a wide range of genres will be added over time, as music gets remastered by artists”.
As of today (October 28), artists including Aerosmith, Britney Spears, Earth Wind & Fire, Marvin Gaye and Miles Davis are available on the 360 app.
Listeners will find featured albums in the new format, along with a 360 editorial playlist in the new app’s recommendation page.
Deezer’s regular app also syncs with 360 by Deezer, enabling music fans to easily access their favourite songs without having to switch over. Users can choose to ‘toggle’ favourite songs in 360 or merge regular tracks with those in 360 Reality Audio format.
Deezer and Sony are also offering three months free Deezer HiFi on the purchase of select Sony headphones for a limited time. After three months passes, Deezer HiFi will be infinitely priced at £14.99, rather than £19.99.
Stefan Tweraser, Deezer
Stefan Tweraser, Chief Product and Growth Officer at Deezer, said: “Our new app offers HiFi enthusiasts a dedicated and exclusive experience where they can easily access their 360 Reality Audio tracks.
“The new format provides music fans with a virtual audio experience that could previously only be achieved with special sound gear in a dedicated space. Now, with the 360 by Deezer app, all they need is a pair of headphones.”
Music Business Worldwide